oneapp - Product Marketing Manager, Family
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Requirements
• 5+ years of experience in lifecycle and/or product marketing, ideally in finance, fintech, or financial services. • Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud). • Strong understanding of audience segmentation, personalization, and behavioral targeting. • Proven experience developing and executing A/B tests, experiments, and iteration roadmaps. • Excellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams. • Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute. • Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve. • You bring structure to open-ended problems and thrive in fast-paced environments where priorities shift • A bias for action, a growth mindset, and a deep passion for improving the customer experience • Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations • Drive and proactivity - everyone here is a builder and executor
Responsibilities
• Develop and execute marketing strategies to promote Family @ OnePay products within target markets in the United States and internationally for remote positions. • Conduct competitive analysis of family payment solutions available on the market and identify opportunities for product improvement or differentiation. • Collaborate with sales, customer service, and other departments to understand client needs and incorporate feedback into future products and services. • Manage a team responsible for content creation including blog posts, social media updates, email campaigns, webinars, etc., related to Family @ OnePay's product offerings. • Oversee the launch of new features or enhancements in existing family payment solutions by coordinating with development teams and ensuring timely rollout for market release. • Monitor key performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition costs, retention rates to evaluate success against objectives and make necessary adjustments. • Develop partnerships or collaborations with other businesses in the family payment industry to expand reach and increase brand visibility for Family @ OnePay products. • Attend regular meetings with senior management to discuss marketing strategies, product updates, performance metrics, and future plans.
Benefits
• $160K – $180K • Offers Equity • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please note: to ensure that candidates select the most relevant jobs for their skills, we have set up limits to the number of times candidates can apply. The following limits apply to all roles at One: • Candidates may only apply once (1) for the same role over a span of three (3) months • Candidates are limited to two (2) separate applications at a time, to focus on roles that are the best fit for them • or drag and drop here • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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