teya - Lifecycle Marketing Executive

• On a regular day, you'll: • Build campaigns and journeys in Braze, from one-off sends through to multi-step Canvases, getting hands-on with Liquid, segments, and QA from day one • Help bring lifecycle campaigns to life across email, in-app, push, SMS, WhatsApp and content cards, contributing to copy, design briefs, and channel choices • Localise campaigns at scale, working with Lokalise and our regional teams to deliver consistently great work across up to 9 markets • Support our test-and-learn programme by helping set up A/B tests, gathering results, and feeding learnings back into the next iteration • Use AI as a core part of your workflow, working with skills and automations that speed up the build, QA, content, analysis cycles and apply agents to our Braze canvases. • Get close to our merchants by listening in on customer calls, shadowing our CR and Inside Sales teams, and building real intuition for who we're talking to • Bring fresh thinking to the campaigns you work on, with ideas, copy, and small experiments that make them better • You probably have around 1-2 years of CRM, growth marketing, or lifecycle marketing experience. We'll also consider strong candidates from adjacent backgrounds (content, customer marketing, performance marketing, agency, or a recent grad with a great portfolio) who can show they've got the hunger to specialise. • You've been hands-on in Braze, HubSpot, Klaviyo, or a similar platform and can talk through campaigns you've played a role in building. • You're a strong writer. You can draft campaign copy that sounds like a real person wrote it, and you can spot the difference between copy that works and copy that's just words on a page • You're comfortable in data, even if you're not the one pulling it yourself. You read dashboards, you ask good questions about results, and you know what a healthy open or click rate looks like • You're genuinely capable and curious about AI tooling. You've used Claude, ChatGPT, or similar regularly in your work, and you're excited to push further into agentic workflows • You have ideas. You bring fresh thinking, ask "what about...", and aren't afraid to suggest a better way of doing something • You're organised and detail-oriented. You spot the typo, the broken link or the off-brand visual before they go out • You're hungry to grow. You want to learn lifecycle marketing properly, and you're excited to work alongside more experienced colleagues who'll mentor you • You care about how things look and feel. You have an eye for design and craft • You're happy working from our new headquarters in Central London at least 3 days a week • WHAT MAKES THIS ROLE DIFFERENT • It's B2B to SMB. You're talking to small business owners about things that materially affect their business (yesterday's sales, their funding options, inventory and more), with value and utility over promotional noise. • It's 9 markets, with more expansion this year. UK, Iceland, Portugal, Spain, Italy, Czechia, Slovakia, Hungary, Croatia and more coming. • The stack is modern and powered by AI. Braze, Snowflake, Amplitude and Lokalise, with Glean and Claude flowing into our workflows, unencumbered by legacy systems or data. You'll be armed with the tools and training to put you at the cutting edge of what's possible with our marketing channels. • You'll learn from senior operators. This is a small team with mentorship and exposure to leaders and learning experiences that touch multiple disciplines, departments and regions.