foodsmart - Senior Product Manager

• Lead the Activation Pod & Funnel • Lead a cross-functional pod of Engineering, Design, Data, and Marketing partners with a clear mandate: increase the share of marketable members who complete a first visit • Own the Activation roadmap, from discovery through launch and iteration, including improvements and buildouts to key capabilities that drive activation (marketing tooling, sign-up / scheduling optimizations, incentive program structure) • Define and track funnel metrics from outreach to first visit (reach, booking, and show rates) by channel, client, and member segment • Run a disciplined experimentation program: clear hypotheses, fast readouts, and confident rollouts • Drive the incentive structure • Shape our member incentive strategy end to end: what we offer, to whom, when, and at what cost • Tie incentives to unit economics, including cost per activated member and the downstream impact on visits and client ROI • Test and tune incentive design within client, plan, and regulatory constraints • Shape Messaging & Channel Strategy • Shape messaging and strategy in partnership with marketing across all of our channels (calling, email, SMS, mobile, etc.) • Drive the technical enablement (deliverability, consent and opt-in logic, eligibility data, scheduling, and tracking) that lets our strategy evolve quickly • Metrics-driven and optimization-minded: you find the biggest drop-off, run the next test, and know signal from noise • A strong communicator who knows what will catch the attention of busy members and can clearly explain trade-offs to executives • Commercially minded: you understand cost per outcome and can defend an incentive on its return • Technical enough to be hands-on: you can read a data table, trace a bug, and talk through a delivery problem with an engineer • Empathetic toward members, many of whom are cost-conscious and navigating food insecurity