SiteMinder - Field Marketing Manager - UKI
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Requirements
• Experience in field marketing, campaign and event execution, ideally in a B2B SaaS or tech environment. • Excellent communication and project management skills, with attention to detail • Native level of English, fluency in French is desirable • Hands-on experience with Marketo (or other marketing automation platforms), Salesforce, and reporting tools like Google Analytics or Tableau would be desirable • Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch. • When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
Responsibilities
• Lead the development of the country marketing plan in collaboration with the Regional Field Marketing Director and global marketing teams, focused on driving new business MQLs and pipeline growth • Execute the regional marketing plan for the UK and adjacent markets, to deliver measurable demand generation results • Plan and deliver localised marketing campaigns, including email, webinars, events, and promotions tailored to regional audiences and focused on accelerating pipeline growth • Organise and promote regional events such as trade shows, conferences, and seminars to support lead generation and brand awareness • Partner closely with sales to co-create outbound campaigns, call blitzes, and follow-up motions that accelerate pipeline conversion • Localise and optimise global campaigns in collaboration with performance marketing (SEO, paid media, email) to maximise regional impact and lead quality • Work with partner and enterprise marketing to activate global playbooks regionally • Build and maintain relationships with local industry associations, industry publications, and partners to create co-marketing opportunities that generate demand and leads • Coordinate with global PR to identify and support local media opportunities that enhance brand visibility and credibility • Source and amplify local customer stories and testimonials to build trust and support sales enablement.
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