Apollo.io - Senior Content Marketer
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Requirements
• 8-10 years of content marketing experience, ideally at a B2B SaaS company in the GTM space. (Strong startup generalists with a strong spike in content should also apply). • 8-10 years • Full funnel experience from brand-building pieces to conversion-focused assets • Knowledge and passion for keeping up with the ever-changing GTM landscape. You are always keeping a finger on the pulse of what’s new and trendy, ready to spin up content or slide into a GTM influencer's DM. • Knowledge and passion • Clear, crisp, and engaging writing style that can make big ideas seem simple. You’re adept at balancing writing with authority while not sounding too serious and you never use jargon (without purpose). • Clear, crisp, and engaging writing style • Deeply creative and able to use this superpower to produce original, thought provoking, and very on brand content across multiple channels. • Deeply creative • AI pro that can go beyond "I use ChatGPT sometimes"—you're comfortable with Claude, and bonus points if you've played with AirOps, Tofu, Opus Clip, or other cutting-edge tools • AI pro • Distribution-first mindset—you don't just create content, you think about how it spreads from day one. Exceptional ability to reverse engineer hype by leveraging network, tapping influencers, and more. • Distribution-first mindset • Organized enough to handle both big-picture strategy and detailed execution without dropping balls. You have strong project management skills that keep everything on time. • Organized • High agency & high performance baryou like to get things done and can confidently execute without a lot of hand-holding. You also hold yourself and others to a high bar. • High agency & high performance bar • You’ve gone viral (more than once) in the B2B space for your content • PMM experience is a plus—you can write product-focused content that doesn't read like a manual.
Responsibilities
• Develop a sharp content strategy that is aligned with our business goals. You’ll work closely with PMM to understand our customers, product, and our revenue teams priorities. • Develop • Grow our brand into the destination for modern GTM wisdom by mixing strategy with hands-on execution (no ivory tower content here!) • Create content that educates without being boring — leverage original research, GTM experts and a variety of formats to share the message (short videos, webinars, podcast) • Create • Translate complex sales tech concepts and product features into easily digestible content that makes people go "holy sh*t, I need this" • Translate • Collaborate with Demand Gen, PMM, and Sales to make content that serves fast-moving campaigns and drives outcomes. • Collaborate • Scale the content machine with AI tools. Fluency with Claude and other AI tools is a requirement. • Scale • Optimize by tracking performance and use it to make better decisions on how to constantly improve content output. • Optimize • Take risks! Have fun. Stand out! - boring SEO-stuffed blog posts need not apply. • Take risks! Have fun. Stand out! • all for one • bold ideas and courageous action • If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you. • Learn more here!
Benefits
• Real business impact. Your content will directly influence how thousands of companies approach their GTM strategy. • Real business impact. • Learn from and collaborate with some of the smartest minds in sales tech and RevOps. • Learn • Have fun while building something that matters. We take our work seriously but we don’t take ourselves too seriously. • Have fun • Apollo is the go-to-market platform for modern sales and marketing teams. In this role, you'll help build something that doesn't yet exist — a content engine that's faster, smarter, and innovative against past B2B content marketing models. You'll have ownership, visibility, and room to do your best work. • The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process. • Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits. • Tier 1 Pay Range (San Francisco, New York City, Seattle) • $188,400—$235,400 USD • Tier 2 Pay Range (All other US Locations) • $163,800—$204,700 USD • Pay Transparency Range • $142,400—$204,700 USD • We are AI Native • Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here. • At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead. • take extreme ownership • move with focus and urgency • learn voraciously • We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
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