SKELAR - Lead Creative Marketing Manager - PawChamp
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Requirements
• Skills needed: Lead Creative Marketing Manager should be able to generate new ideas for creatives and analyze the market regarding content creation. They must also plan tasks, control deliverables, review results of campaigns with constructive feedback, create and test marketing hypotheses using creatives, study Customer Acquisition Cost (CAC) through creative marketing, optimize creative processes to improve efficiency. • Years of experience: Not explicitly stated in the job posting. • Education: None specifically mentioned; however, a Bachelor's degree or higher is required with English proficiency at Upper-Intermediate level and above. • Certifications: No certifications are listed as requirements for this position. • Must-haves: Lead Creative Marketing Manager must have ambition to grow and be proactive in delivering results, analytical mindset capable of taking data-driven decisions, experience with digital marketing tools like Spy Tools (Big spy, Similarweb), proficiency in Excel/Google Sheets.
Responsibilities
• Generate new ideas for creatives. • Analyze the market regarding creative content mixes. • Plan and distribute tasks, monitor deadlines, and quality of work. • Review results from creatives and provide constructive feedback to the team. • Create and test marketing hypotheses using creatives' input. • Study Customer Acquisition Cost (CAC) through creative marketing efforts. • Optimize creative processes for increased efficiency.
Benefits
• Personalized daily lessons covering all aspects of dog training from basic commands to solving behavioral issues. • Access to expert instructors and educational materials developed in collaboration with musicologists. • Opportunity to lead the global online dog training market as a company. • Participation in Product Hunt's "Product of the Day" event in July 2025, where PawChamp was awarded first place for its innovative approach and high rating on App Store (4.8). • Opportunity to review how dog owners respond to your ideas as part of targeted audience analysis. • Quick visibility of results expressed through marketing metrics. • Structure and process in work, including task planning, delegation management, quality control, performance feedback, creative hypothesis testing with the team, continuous improvement research for CAC (Customer Acquisition Cost), SEO/SEM strategies development using Google Ads tools like Big Spy or Similarweb, spreadsheet skills utilizing Excel and Google Sheets. • English language proficiency at Upper-Intermediate level or higher required to apply.
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