deputy - Lead Product Marketing Manager
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Requirements
• 5–7 years of experience in product marketing or similar strategic GTM roles, preferably in B2B SaaS. • Experience leading go-to-market for high-impact product launches across multiple markets. • Demonstrated ability to turn customer insight into messaging, content, and campaigns that drive adoption and impact. • Strong business acumen and comfort working with data — including opportunity sizing, funnel metrics, and customer research. • Excellent storytelling and communication skills — able to craft compelling positioning and clearly articulate value to internal and external audiences. • Proven ability to influence cross-functional stakeholders and drive alignment in a matrixed organization. • Self-starter with strong prioritization and project management skills; able to manage multiple workstreams simultaneously. • Experience in HR, payroll, or workforce management tech is a plus, but not required.
Responsibilities
• If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most! • Lead go-to-market planning and execution for add on products across Australia, UK, and US — including positioning, messaging, expansion strategy, sales enablement, and customer comms. • Partner closely with Product to shape roadmap direction based on market insight, customer feedback, and business opportunity. • Translate complex product capabilities into clear, compelling narratives tailored to different audiences — from exec buyers to frontline users. • Identify and validate new product opportunities through customer interviews, research, and market analysis; build business cases to support prioritization. • Enable our customer-facing teams with effective sales tools, narratives, and objection-handling assets to drive adoption and conversion. • Own competitive intelligence and market insight for your product areas — identifying where Deputy wins, how we’re differentiated, and what we need to improve. • Act as the voice of the customer — sharing insights and feedback to help guide product decisions, marketing strategy, and broader company priorities. • Collaborate cross-functionally with design, lifecycle, content, sales, and success to align messaging and ensure a cohesive end-to-end experience. • Help uplevel PMM processes and best practices.
Benefits
• Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success!) • Own A piece of Deputy via our Employee Share Ownership Plan (ESOP) • Take paid parental leave to support you and your family • Stay protected with Group Salary Continuance Insurance • Access support through our Employee Assistance Program • Enjoy additional leave days — including study assistance, celebration days and volunteering • Join our global working groups focused on collaboration, belonging and connection • Get creative at our annual Hackathons • Take advantage of our novated leasing for electric vehicles, internet reimbursement and more! • Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.
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