Goodway Group - Senior Social Channel Manager
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred • 5+ years of experience in paid social or performance media activation • Hands-on experience across major social platforms • Strong analytical and problem-solving skills • Experience presenting performance insights and creative learnings to clients • Ability to mentor and support junior team members • Check us out at www.goodwaygroup.com to learn more! • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements. • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female!
Responsibilities
• Execute and optimize paid social campaigns across platforms and formats • Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment • Monitor performance and adjust investment based on efficiency and effectiveness goals • Ensure activation adheres to enterprise standards, brand safety, and data quality requirements • Support adoption of new features, formats, and automation workflows • Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams • Client & Strategy Partnership • Partner with Client Strategy to ensure social activation mirrors approved plans • Translate performance data and creative insights into optimization recommendations • Participate in client conversations as an execution authority • Surface risks, opportunities, and platform changes proactively • Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance • Channel Collaboration & Capability Building • Support Social Channel Managers and Coordinators through task guidance and QA • Contribute to documentation, testing efforts, and evolving activation standards • Collaborate with Analytics to support learning and optimization • Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth • Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency
No credit card. Takes 10 seconds.