Power Digital - Paid Media Senior Performance Analyst
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Requirements
• 4-5 years of digital marketing experience. 3+ years in agency setting • Performance Max • Standard Shopping • Display Advertising • Local campaigns • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story • Other skills required: • Strong written and verbal communication skills. • Strong organizational and project management skills. • Self-motivated individual with a strong desire to succeed. • Excellent interpersonal skills. • Strong work ethic and ability to learn quickly and independently • Interested in a long-lasting relationship with a growing company • Key Performance Indicators (KPIs) • $14.5k team-member EBITDA • Maintain below 10% Client Churn Rate • Most Important Things (MITs) • Owns or supports Associate Director who owns one of Power’s 5 pillars • Audits and supports on strategy across 8-10 existing accounts within department to ensure gold standard each quarter • Plays an active role in team-member development within the department
Responsibilities
• Delivering a top tier product of the Paid Media department for partners • Spearheads performance marketing efforts across marquee accounts, leading strategy to achieve account goals • Executing on effective performance marketing plans to achieve client business goals and effectively scale accounts • Advanced technical knowledge of paid media and marketing strategy (attribution, incrementality, contribution analysis, advanced measurement, technical acumen for channels) • Provide intelligent analysis, interpretation, and action plans based on campaign performance data • Serve as a key strategic leader within the department and on account teams • Acting on key coaching moments with team members to improve skillset and deliver a top tier product • Key point of escalation for strategic guidance and performance management • Actively participate in training material development process and presentation • Identify broader department knowledge gaps and collaborate with leadership and development leads to implement trainings, solutions or process improvements • Maintain frequent and excellent communication on both internal agency teams and externally with assigned clients • Serve as a role model in motivating the rest of the team to utilize available AI and outsource resources to assist in workflow whenever possible • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
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