hims-and-hers - Sr. Director, Search Engine Marketing (SEM)
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Requirements
• 10+ years of experience in performance marketing with deep expertise in SEM • Proven track record managing large-scale SEM budgets ($20M+ annually) with strong ROI outcomes • Demonstrated success driving incremental revenue and efficiency gains at scale • Experience implementing automation, scripting, or AI/ML solutions within paid media workflows • Strong analytical foundation with the ability to connect channel metrics to broader business outcomes • Experience influencing product, UX, and lifecycle strategies to improve conversion and retention • Exceptional leadership skills with experience managing and developing senior team members • Strong communication skills with the ability to align cross-functional stakeholders and executive teams • Experience in high-growth, consumer subscription, or healthcare environments • Familiarity with experimentation frameworks and advanced attribution methodologies • OUR BENEFITS (THERE ARE MORE BUT HERE ARE SOME HIGHLIGHTS): • Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats • Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws. • It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. • Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address. • To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement https://www.hims.com/global-candidate-privacy-statement.
Responsibilities
• OWN AND SCALE A HIGH-IMPACT GROWTH CHANNEL • Define and execute a best-in-class SEM strategy across core and emerging surfaces (Google, Bing, Shopping, YouTube, app acquisition, etc.) • Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin • Establish clear performance frameworks, tying SEM directly to business outcomes (LTV, CAC, payback, operating income) • LEAD AUTOMATION & AI-DRIVEN TRANSFORMATION • Identify and implement opportunities to reduce manual execution through automation and tooling • Act as the strategic owner for AI/ML integration across SEM, including bidding, creative generation, query expansion, and performance optimization • Build systems and processes that enable the team to operate faster, with higher leverage and improved decision-making • DRIVE GROWTH BEYOND THE AD • Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve landing page performance, conversion rates, and onboarding flows • Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency • Influence go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively • BUILD AND LEAD A WORLD-CLASS TEAM • Lead, mentor, and scale a high-performing SEM team (managers through directors) • Establish clear operating rhythms, performance expectations, and development paths • Build a culture of experimentation, accountability, and continuous improvement • DRIVE EXPERIMENTATION & INSIGHTS • Develop a robust testing roadmap across bidding, creative, landing pages, and funnel optimization • Leverage data to identify growth opportunities and prioritize the highest-impact initiatives • Regularly communicate performance, insights, and strategic recommendations to executive stakeholders • CROSS-FUNCTIONAL LEADERSHIP • Partner closely with Growth, Product, Operations, Business Development, and Medical teams • Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning • Act as a key stakeholder in company-wide growth planning
Benefits
• $240K – $270K • Offers Equity • The actual amount will take into account a range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant. • Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors. • This job has application limits • To ensure that we can give proper consideration to everyone who's excited about joining Hims & Hers, we ask that you please only apply to a specific role once within a 60-day period. If you weren’t selected this time, you are welcome to check back and reapply after 60 days. • We truly appreciate your interest in Hims & Hers and look forward to staying connected! • Autofill from resume • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Candidate Information • LinkedIn Profile URL • If you don't have a LinkedIn profile, please write NA • or drag and drop here • Are you legally authorized to work in the U.S. without restriction for any employer? • Will you now or in the future require immigration sponsorship by Hims & Hers in order to work for Hims & Hers in the U.S.? • Have you previously worked for hims & hers as an employee or contractor/consultant? • This includes any subsidiary companies, including but not limited to Apostrophe or Honest Health. • Recruiting Privacy Policy • Submit Application • Hims & Hers may use Artificial Intelligence with this application. Learn more.
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