Chartbeat, Inc. - Marketing Operations Manager
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Requirements
• Bachelor’s degree in Marketing, Business, Information Systems, or a related field. • 5-7 years of experience in a marketing operations role, ideally within a SaaS or technology environment. • Located in EST preferred as this role collaborates with teams in Europe and across the US. • Strong expertise in HubSpot is required, including experience with integration, automation, and lead management workflows. • Proven track record of both standing up Hubspot Marketing Hub instances from scratch (e.g. setting lifecycle stages), as well as refining existing systems. • Experience with Salesforce (particularly the interaction with Hubspot) and other B2B SaaS tools is a plus. • Proficiency in marketing analytics and reporting, with a track record of using data to drive performance improvements. Excel skills are a big plus. • Experience implementing and optimizing marketing automation processes to support lead generation and nurture strategies. • Exceptional project management skills, with the ability to prioritize and execute multiple initiatives simultaneously. Experience with monday.com is appreciated. • Strong analytical and problem-solving skills, with a passion for operational efficiency and data accuracy. • Excellent communication and collaboration skills, with the ability to work effectively across departments and with diverse stakeholders.
Responsibilities
• Oversee and optimize the marketing technology stack (with a strong focus on HubSpot), ensuring systems are integrated and effective. • Lead the configuration and optimization of two HubSpot instances with two brands in each instance, both trouble-shooting issues and refining existing processes and building out net new ones. • Develop and implement best practices for lead management, scoring, segmentation, and nurturing, creating automated workflows that support campaign success and drive customer acquisition. • Conduct regular audits of marketing operations processes and technologies, identifying areas for improvement and implementing scalable solutions to support growth. • Manage data integrity and ensure accurate data collection via forms, developing robust reporting and analytics capabilities to support data-driven decision-making across the organization. • Collaborate with cross-functional teams to align marketing operations with broader company objectives and other operations teams (revenue, product, customer experience etc.) to ensure our systems work seamlessly. • Serve as the subject matter expert on marketing technology, providing training and support to team members on best practices for using tools effectively and maximizing marketing impact. • Manage the Marketing’s team Monday.com instance by creating automation that enhances the team’s project management capabilities. • Monitor and report on key marketing performance metrics (e.g., MQLs, conversion rates, ROI), delivering actionable insights and recommendations to improve marketing effectiveness.
Benefits
• Comprehensive Health, Dental, and Vision Insurance • 401K with company match (100% of the first 3% and 50% of the next 2%) • Fully Paid Parental Leave - 18 weeks for birthing parents, 12 weeks for non-birthing parents • Phone and internet stipend • Wellness, learning, and coworking reimbursements • Flexible work hours • 11 paid holidays and December holiday closure • Annual In-Person Event
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