AppLovin - Brand Designer
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Requirements
• 3-4 years of brand design experience in a fast-paced in-house or agency environment • Experience designing for growth marketing: landing pages, paid media, and performance campaigns: with an understanding of how design affects outcomes. • Fluency in Figma and comfort working within, and pushing, an established brand system. • A portfolio that shows a distinct visual point of view: work that goes beyond execution and demonstrates genuine creative thinking. • Strong illustration skills and experience developing conceptual visual narratives for campaigns. • Mastery of core design principles: typography, composition, hierarchy, and scale. • Ability to manage multiple projects simultaneously and deliver at pace without sacrificing quality. • Motion design or animation experience • Experience in tech, adtech, or B2B brand environments • Comfort working with developers and an understanding of web production constraints • Familiarity with AI-powered creative tools and curiosity about how they fit into a modern design workflow • We move fast and pride our work on a high quality level. If your portfolio shows work that makes people stop scrolling—and you can tell us why it works—we want to hear from you.
Responsibilities
• Design and scale brand systems across digital and physical touchpoints: ensuring consistency without sacrificing craft. • Create growth marketing assets including landing pages, display ads, and campaign visuals: with a clear understanding of what drives conversion. • Develop original illustration and conceptual work that brings brand narratives to life across campaigns. • Collaborate closely with the Creative Director, Sr. Brand Designers, Web Art Director, Web Designers, and Video Art Director and Video Designers, as well as cross-functional stakeholders to move work from concept to production. • Iterate rapidly based on feedback: exploring multiple creative directions without losing clarity on the goal • Help maintain and evolve brand standards documentation as the brand grows and matures
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