Winona - Influencer Marketing VA
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Requirements
• Proven experience with influencer marketing, UGC, or creator partnerships • Strong understanding of TikTok and Instagram trends, with an eye for high-performing, conversion-driven content • Highly organized with strong attention to detail and ability to manage multiple creators simultaneously • Excellent written communication skills, especially for outreach and relationship management • Ability to work in a fast-paced, performance-driven environment and adapt quickly to shifting priorities • Availability to work US hours (EST/PST) consistently • Experience with affiliate marketing or whitelisting • Familiarity with Airtable, Slack, Google Sheets, or CRM tools • Understanding of paid media and conversion-focused creative • Experience working with US-based brands or global creator networks
Responsibilities
• Creator Sourcing • Identify and source creators across platforms (TikTok, Instagram, YouTube, etc.) aligned with brand positioning and target audience • Research and evaluate creators based on engagement rate, audience quality, content style, and brand fit • Build and maintain a pipeline of vetted creators ready for outreach • Track sourcing efforts in Airtable or similar systems • Outreach & Recruitment • Execute daily outreach to creators via DM, email, and platforms • Personalize outreach messaging to increase response and conversion rates • Follow up consistently to maximize creator onboarding • Negotiate basic deliverables, timelines, and usage rights when needed • Maintain organized tracking of outreach status, responses, and onboarding progress • Creator Management • Manage day-to-day communication with active creators • Coordinate deliverables, deadlines, and content approvals • Ensure creators understand briefs, hooks, and conversion-focused angles • Collect, organize, and store content for internal use (ads, organic, whitelisting) • Operational Support • Assist in briefing creators with clear direction based on winning angles • Keep creator database updated and segmented (new, active, top performers) • Support campaign launches and ongoing testing initiatives
Benefits
• As a full-time member of our team, you’ll enjoy: • Remote-first, work wherever you choose • Unlimited paid time off • Paid non-working holidays per country of residence • Pro-rated 13th-month bonus in select regions • Referral bonuses • Financial support for online courses • Fun and casual work environment • Employee engagement activities and virtual gatherings • We are a diverse, global team! 🌍 • Equal Employment Opportunity
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