HeliosX - CRM Executive
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Requirements
• 0-1 years experience in CRM or other related marketing position • A recent grad or entry-level experience in CRM or other related marketing position • Demonstrable planning and organisational skills, with proven ability to work to strict deadlines and manage multiple projects simultaneously • Ability to build collaborative and productive working relationships with key stakeholders/teams across the business • Excellent attention to detail • Ability to problem solve in an independent and proactive manner • Ability to multitask and work at pace on multiple projects concurrently • Ability to prioritise according to business needs, level of effort and potential return • Manage and influence stakeholders across departments and all levels of the organisation • Strong English language skills • Desirable (not essential) • Hands-on experience of using an ESP (ideally Braze) to build and send campaigns and segment audiences • Experience reporting on CRM campaigns and with a good understanding of CRM related metrics • Understanding and awareness of email marketing regulations (GDPR, CANSPAM, TCA) • Basic email HTML coding experience • Previous experience in a CRM role
Responsibilities
• Campaign planning, production & delivery • Responsibility for the smooth deployment and execution of CRM campaigns in your designated focus area • Responsibility for the end to end CRM production process, including briefing, coding emails in HTML, targeting, scheduling & analysis of campaigns • Build, execute and optimise automated email journeys to improve conversion and drive retention • Manage the QA process, ensuring that all work that goes out to customers is of the highest standard • Ensure good internal communication around planned CRM activity • Use a data driven approach to make commercial decisions on product/content selections for campaigns • Collaborate cross-functionally with other relevant teams to align CRM initiatives with overall business goals • Support the wider CRM team when required • Reporting & insights • Carry out regular reporting of CRM activity across our brands and locales, identifying areas for improvement and suggesting initiatives to do so • Analyse the effectiveness of CRM initiatives against original hypotheses and objectives • Stay on top of competitor activity and market trends, sharing insights & best practices with the wider team • Monitor and report on customer reviews, devising strategies to improve the customer experience • Keeping on top of CRM best practice techniques and industry legislation suggesting opportunities for optimisation • Keeping on top of Braze product developments and identifying opportunities to leverage new functionality • Experimentation • Experimentation • Work with the CRM Lead to develop our test and learn approach developing new initiatives, managing execution and interpreting results. • Maintain an always-on test approach across our campaigns and automations • Take ownership of the testing plans and use results to optimise future CRM activity • Present learnings back in an easy-to-understand manner to cross-functional stakeholders
Benefits
• At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions! • Aside from working with our all-star team, here are the other benefits of coming on board: • 25 Days Holiday (+ all the usual Bank Holidays) • Private health insurance, along with extra dental and eye care cover • Enhanced parental leave • Cycle-to-work Scheme • Electric Car Scheme • Free Dermatica and MedExpress products every month, as well as family discounts • Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Audible subscription) • #LI-Senior#LI-Associate
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