wrapbook - Marketing Operations Specialist

• Campaign execution and systems reliability • Own day-to-day campaign build, QA, execution, and maintenance in Marketo and Salesforce - ensuring accuracy, consistency, and clean attribution across channels • Troubleshoot execution, data, and integration issues across marketing systems • Support ABGTM motions by implementing segmentation, account signals, and targeting logic in partnership with Demand Gen • Data hygiene, enrichment, and attribution integrity • Build and maintain a marketing data hygiene system using programmatic enrichment workflows, validation, and Clay • Proactively audit data to identify gaps, inconsistencies, or risks before they impact performance or reporting • Enforce data standards that improve attribution reliability across Marketing, Sales, and RevOps - and ensure downstream reporting is built on trustworthy data • Process enablement and automation • Partner with the Senior Marketing Operations Manager to operationalize and scale marketing processes - translating requirements into repeatable workflows, documentation, and automation • Enable AI-assisted enrichment, QA, and workflow optimization to reduce manual effort and increase execution capacity • Continuously identify opportunities to strengthen systems, reduce failure points, and improve operational efficiency • What You'll Have • 3+ years of experience in Marketing Operations, Revenue Operations, or a technical GTM role • Hands-on expertise with Marketo and Salesforce in a production environment (Required) • Experience using enrichment platforms (experience with Clay strongly preferred) • Strong execution discipline with a track record of building campaigns accurately and at scale • Comfort working deeply with data, including segmentation logic, attribution dependencies, and system integrations • A systems-first mindset - you think in workflows, edge cases, and failure modes • Ability to work independently, exercise judgment, and adapt existing approaches to solve new problems