inbeat-agency - Freelance Senior Integrated Creative (Video + Design)

• 1. VIDEO EDITING AND SEQUENCING (PRIMARY) • Edit short-form (TikTok, Reels, Shorts) and long-form (YouTube) footage into finished cuts, from selects through to final export. • Sequence, pace, and structure raw footage into a narrative that holds attention in the first three seconds and lands the message. • Colour grade for consistency across a campaign and across delivery formats and platforms. • Source and integrate stock footage where original material falls short. • Apply sound design, music, and audio levelling so the edit feels finished, not assembled. • 2. GRAPHIC AND STATIC DESIGN (PRIMARY) • Design thumbnails, social graphics, digital banners, and ad creative that pair with the video work. • Apply typography, colour, layout, and hierarchy to a professional standard across formats and aspect ratios. • Adapt a single concept into a full set of platform-native sizes and variants without losing fidelity. • Conceptualise assets from a brief, not only execute against a locked spec. • 3. MOTION DESIGN AND THE BRIDGE BETWEEN STILL AND MOVING (PRIMARY) • Build motion graphics, animated text, lower thirds, and transitions in After Effects. • Carry graphic design principles (type, colour, layout) into the video timeline so static and motion feel like one system. • Produce simple VFX, masks, and overlays where the edit calls for them. • Animate static brand assets into motion treatments and back again, keeping the look coherent in both states. • 4. BRAND CONTINUITY AND CREATIVE SYSTEMS (PRIMARY) • Keep fonts, colours, logo usage, and visual treatment consistent across every video edit and static asset for a given client. • Work from and contribute to brand kits, templates, and reusable project files that speed up the next round. • Catch and fix off-brand drift before it ships, across both disciplines. • 5. PERFORMANCE CREATIVE COLLABORATION (SECONDARY) • Partner with paid media and strategy on creative built to be tested, iterated, and scaled. • Produce variants and iterations quickly in response to performance data, not only one hero asset. • Turn around quick-cycle edits using lightweight tools where speed beats polish. • 6. CRAFT LEADERSHIP AND MENTORSHIP (IC3 EXPECTATION) • Set the quality bar for integrated creative work and hold it under deadline pressure. • Review and uplift the work of junior designers and editors, giving specific, actionable feedback. • Document repeatable approaches (project file setup, export presets, template systems) so quality does not live only in one person's head. • Finished short-form edits (TikTok, Reels, Shorts) delivered to brief, on brand, and platform-ready. • Long-form edits (YouTube and similar) sequenced, graded, and sound-designed. • Matching static set for each video: thumbnail, social graphics, and ad variants in all required sizes. • Motion graphics package per campaign: animated text, lower thirds, transitions, and brand intros/outros. • Reusable template and project-file system that cuts setup time on the next round of similar work. • Brand-consistent asset libraries maintained per client across both video and static formats. • Iteration sets produced in response to performance feedback, delivered within agreed quick-turnaround windows. • KPIS (OWNED OUTCOMES) • Quality bar: Work ships to a senior standard in both video and design, consistently, without rework cycles caused by craft gaps. • Brand consistency: Zero off-brand assets reaching clients after Day 90; fonts, colours, and treatment correct by default. • Turnaround: Quick-cycle edits and variants delivered within agreed windows; throughput holds under volume. • Integration: Video and static assets for a campaign ship as one coherent set, from one owner, without a designer-to-editor handoff. • Iteration speed: Performance-driven variants produced fast enough to keep pace with testing cadence. • Leverage: Template and project-file systems measurably reduce setup time on repeat work.