skelar - Reputation Manager - Leaply
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Requirements
• Hands-on experience with ASO and App Store optimization. • Experience with influencer/YouTube outreach or digital PR. • Managing freelancers and external contractors. • Knowledge of LLM-based reputation tools and AI-driven content production. • Experience with Paid PR placements (Yahoo Finance, BBN Times, PR Newswire, etc.). • What you’ll get: • Competitive compensation and full ownership of the reputation function — you build the system from scratch. • Real impact: Shape how millions of people across the world discover and trust Leaply. • Office in Kyiv or Warsaw with perks (lunches, health insurance, gym). • Access to internal professional communities (Marketing, Product, Operations) within the SKELAR network. • A meaningful mission: Help millions of people live healthier lives every day. • Leaply is backed by SKELAR, a venture builder with over 10 successful B2C businesses. Beyond business, we support the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces. • [https://app.ashbyhq.com/api/images/user-content/586ac3cb-f234-40cf-96fd-3daae8c41309/bf8afb62-59f5-436b-b500-74f06bd0bb6e/Ashby_footer_eng.png]
Responsibilities
• Own Online Reputation: Monitor and manage brand presence across Trustpilot, Reddit, Quora, and other key platforms — proactively identifying threats and opportunities. • Drive App Store Performance: Manage reviews and ratings on App Store & Google Play, developing and executing strategies to increase ratings and conversion. • Build Organic Presence: Execute ORM/SERM/ASO strategy to improve brand visibility and sentiment in organic search and app stores. • Analyze & Report: Build dashboards and reporting systems to track reputation metrics across all assets and deliver actionable insights to the team. • Content & Outreach: Coordinate owned media content (blog, Medium, Reddit), conduct journalist outreach, and manage relationships with creators and influencers. • First Look & SERP Analysis: Conduct regular brand SERP audits and competitive reputation landscape monitoring. • AI-powered workflows: Leverage AI tools (ChatGPT, Claude, Perplexity) to accelerate research, content production, monitoring automation, and competitive analysis. • You’re a great fit if you: • Have proven SERM / ORM / Brand Monitoring experience: you understand Google SERP dynamics, how brand reputation is shaped, and how platforms like Trustpilot, Reddit, and YouTube interact. • Are a strong communicator: English C1, comfortable conducting external outreach, negotiating placements, and writing content for Tier-1 markets. • Are data-driven: you work fluently with Google Sheets, Ahrefs/SEMrush/SimilarWeb, build dashboards, and use data to guide decisions. • Are AI-fluent: You actively use AI tools (ChatGPT, Claude, Perplexity, etc.) in your daily workflow — for research, drafting content, building monitoring pipelines, and speeding up repetitive tasks. You know how to prompt well and think about AI as a multiplier, not a novelty. • Understand content coordination: you can write briefs for content teams, maintain brand TOV, and align messaging across platforms. • Are tech-savvy: experience with project management tools (Notion, Jira/Asana) and brand monitoring systems.
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