Windranger Labs - Social Native Hybrid Designer
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Requirements
• Prior experience in Web3, DeFi, crypto exchange, or fintech, with an understanding of how these industries communicate visually and verbally • Strong portfolio demonstrating graphic design work for social platforms, with emphasis on X (Twitter) or similar short-form environments • Proficiency in design tools such as Figma, Adobe Photoshop, and Illustrator for static asset production • Working knowledge of motion design tools such as Adobe After Effects, Premiere Pro, CapCut, or based workflows • Deep understanding of X’s content formats, algorithm behaviours, engagement patterns, and visual best practices • Ability to write concise, engaging social copy and pair it seamlessly with designed visuals • Strong sense of visual hierarchy, typography, colour, and layout within social media constraints • Detail-oriented, especially with campaign logic, eligibility conditions, and brand guidelines • Comfortable with fast-paced timelines, reactive workflows, and managing multiple concurrent campaigns • Fluent in both English and Chinese • Web3 & Crypto Culture • Active on Crypto Twitter (CT) with instinctive understanding of meme cycles, community tone, and trending narratives • Ability to translate complex DeFi and blockchain concepts into accessible, visually engaging social content • Familiarity with Web3 design aesthetics, token launch visuals, and ecosystem-native content styles • AI & Emerging Tools • AI & Emerging Tools • Experience using AI-powered tools (e.g., ChatGPT, Claude, Gemini, Midjourney) to accelerate content ideation, drafting, or visual exploration • Understanding of how generative AI can enhance design and content production at scale while maintaining brand voice • Willingness to explore and adopt AI-driven creative tools as part of the team’s evolving workflow
Responsibilities
• Static Design & Visual Execution • Design campaign visual assets for X, including branded graphics, infographics, carousels, image-based announcements, and data visualisations • Create social-native templates and reusable design systems that maintain brand consistency across rapid campaign cycles • Produce meme formats, reaction graphics, and trendjack visuals that match the speed and tone of Crypto Twitter • Pair copy and visuals as unified deliverables, ensuring text overlays, CTAs, and layout hierarchy maximise engagement on X • Adapt existing brand assets into platform-optimised formats for X’s image and media specifications • Motion Design & Animation • Create motion content including animated banners, logo reveals, countdown sequences, and campaign teasers and launch for X • Produce GIFs, micro-animations, and looping video assets optimised for autoplay in X’s feed • Bring static campaign visuals to life with motion to boost scroll-stopping impact and engagement • Work with tools such as Adobe After Effects, Premiere Pro, CapCut workflows to deliver motion assets at speed • Develop reusable motion templates and animation presets that accelerate production across campaigns • Collaboration & Quality • Work closely with Social, Creative, Marketing, and Operations teams throughout campaign execution • Contribute ideas during brainstorming, trend monitoring, and creative reviews • Ensure messaging accuracy and visual consistency, especially around campaign mechanics and eligibility • Support localisation by making content and visual assets translation-ready and scalable
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