Camunda - Senior Product Marketing Manager
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Requirements
• 7+ years in B2B technology marketing, with at least three years focused on solutions marketing, vertical marketing, or industry-specific go-to-market roles in a SaaS or enterprise software environment. • 2+ years of people management experience, including coaching and developing marketing professionals. • Demonstrable experience building vertical go-to-market strategies and industry-specific value propositions that have driven measurable pipeline and revenue impact. • Deep familiarity with at least one of the following industries: Healthcare, Logistics/Supply Chain, or Financial Services. Working knowledge of a second vertical is a strong advantage. • Experience presenting and leading sessions at industry events, webinars, and conferences. Comfortable as an external-facing spokesperson. • Strong content creation skills: you can write a compelling industry solution brief, sharpen a vertical pitch deck, or develop an event narrative with minimal direction. • Strong Advantage • Experience in the process orchestration, workflow automation, BPM, or adjacent enterprise software category. • Familiarity with agentic AI, AI orchestration, or enterprise AI governance, and the ability to translate these concepts for industry and business audiences. • Prior experience in a high-growth scale-up or post-Series C technology company where vertical go-to-market was a primary growth lever. • Understanding of the enterprise buyer journey for complex platform deals, including how industry-specific use cases and reference customers influence procurement decisions. • Exceptional communication and storytelling: you can distill complex technical concepts into clear, motivating narratives for diverse industry audiences. • Strong people leadership: you get energy from developing others and building a team culture of high standards and mutual support. • High commercial awareness: you think in terms of pipeline, revenue impact, and vertical market share, not just marketing outputs. • Strong cross-functional collaboration. You operate comfortably across product, sales, demand gen, field marketing, and alliances. • Self-directed and organised, with the ability to balance hands-on execution with strategic team leadership without losing quality in either. • Comfortable with ambiguity and able to move quickly in a fast-growing, fully remote environment. • Willingness to engage with and use the Camunda platform as part of the role. • This role is an existing vacancy • #LI-SE1 #LI-Remote • What We Have to Offer:
Responsibilities
• Team Leadership and Development • Lead and develop a team of Solutions Marketing Specialists, each focused on a priority vertical (Healthcare, Logistics, Financial Services). • Set the strategic direction for Solutions Marketing: define quarterly priorities, establish quality standards for vertical content, and ensure alignment with broader Product Marketing and company goals. • Coach team members on messaging, positioning, content development, and stakeholder management. • Hire and onboard new team members as the function grows. • Vertical Go-to-Market Strategy • Own the overarching go-to-market strategy for Camunda's priority verticals, ensuring each vertical has a clear narrative, differentiated positioning, and a defined buyer journey. • Translate Camunda's agentic orchestration platform positioning into industry-specific value propositions that resonate with C-level executives, technical architects, and operational leaders. • Identify and prioritise the use cases, pain points, and competitive dynamics within each vertical that create the strongest entry points for Camunda. • Collaborate with Product Marketing to ensure vertical narratives are grounded in real platform capabilities and aligned with horizontal product messaging. • Content and Enablement • Oversee and contribute to the creation of high-impact vertical content: industry solution briefs, white papers, pitch decks, customer stories, competitive positioning guides, and event presentations. • Equip Sales and Customer Success teams with the tools and knowledge they need to have credible, industry-specific conversations with buyers. • Develop and deliver enablement sessions, including onboarding content, SKO presentations, and ongoing competitive intelligence briefings for each vertical. • Demand Generation and Market Presence • Partner with Growth and Field Marketing to design and execute vertical-specific campaigns, ABM plays, and digital activations that generate qualified pipeline. • Plan and deliver industry webinars, virtual events, and conference sessions. Act as a presenter and spokesperson for Camunda at key industry events. • Deep dive into market trends, competitive positioning, and customer needs within each vertical to identify white space and inform the strategic roadmap. • Cross-Functional Collaboration • Act as the voice of the vertical customer internally: bring industry feedback, market intelligence, and competitive dynamics into Product Marketing strategy and product roadmap discussions. • Work with Sales and ADR teams to ensure industry-specific leads and opportunities progress effectively through the pipeline. • Collaborate with Partner Marketing where vertical and partner motions intersect, ensuring joint value propositions reflect industry-specific outcomes.
Benefits
• As Camunda grows past the $100M ARR mark, we are expanding our Product Marketing team to define and lead the Business Process Orchestration and Automation (BOAT) category. • We are looking for a Senior Product Marketing Manager to play a pivotal role in our growth strategy. You will own the narrative for a key area of our business to bridge the gap between our platform capabilities and market needs. • We are building a diverse team with varied strengths. We are looking for a strategic marketer who excels at translating value, whether that value is defined by specific industry outcomes, technical innovation, or strategic partner ecosystems. You will ensure our message resonates with the right audience at the right time. • We offer competitive, fair, and transparent compensation. Salary ranges are location-based, with Standard and Major markets (global tech hubs) reflecting local competition. • The Annual Total Target Cash (base salary + 100% variable target, where applicable) shown below spans from the minimum in a Standard market to the maximum in a Major market. Final offers depend on skills, experience, and location, and we typically hire in the first half of the range to allow room for growth: • United States: $131,300.00 to $211,600.00 • United Kingdom: £82,400.00 to £135,600.00 • Singapore: S$163,000.00 to S$244,500.00 • If you’re based elsewhere, you’ll be hired via Remote.com (our global employer partner), and your Talent Acquisition Partner will provide a personalized Total Rewards Calculator after your first interview. • Equity: We also offer equity (where applicable) through our Virtual Stock Option Plan (VSOP). • We invest in your wellbeing, growth, and ability to connect, along with perks that support you no matter where you’re based. Our benefits are globally designed and locally delivered where applicable. • Remote & Flexible: Work from anywhere with the setup that suits you, home office budget, co-working space support, and flexible time off to recharge when you need it. • In Person Connection: We invest in meaningful face time through our Annual Kickoff (Vienna in 2025, Madrid in 2026!), team offsites, and Camundi Connection Budgets, including contributing to meetups while travelling,, and local gatherings with fellow Camundi. • Health & Wellbeing: Access locally tailored healthcare, Modern Health for global mental wellbeing, and our Live Well Lifestyle Spending Account (LSA), a flexible, global benefit that puts you in control of your whole life, not just work, from: staying active, to caring for family, exploring personal passions, meaningful experiences, and investing in your financial wellbeing. The Live Well program launches in 2026 and scales to €1,000 annually from 2027. • Financial Security: Retirement and pension plans (often with company contributions), plus life and disability insurance where relevant. • Professional Growth: Up to $/€/£1,000 per year for self-driven learning: courses, certifications, books, you decide! • More of what we offer globally & in your country can be found here.
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