spotify - Head of Backstage Marketing
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Requirements
• You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing • You have 5+ years of experience leading and developing high-performing teams • You have experience marketing developer tools, infrastructure platforms, or technical SaaS products • You understand engineering culture and know how to communicate with technical audiences • You have owned revenue or adoption targets and can demonstrate measurable business impact • You have led digital performance marketing, paid acquisition, and growth funnel optimization • You are comfortable working with data, building forecasts, and using dashboards to guide decisions • You balance commercial thinking with strong product intuition and user-centered mindset • You bring structure and clarity to complex, ambiguous initiatives • You thrive in fast-moving environments and enjoy building new approaches from the ground up • ## Where You'll Be • This role is based in London, UK • We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
Responsibilities
• Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand • Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion • Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers • Define clear positioning and differentiated messaging for technical B2B audiences • Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities • Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue • Lead event and community strategy to increase visibility and generate qualified pipeline • Scale marketing operations through strong planning, dashboards, and performance reporting • Build, mentor, and grow a high-performing, data-informed marketing team
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