Binance - Finance Marketing Analyst (12 months contract)

• Report to Regional Finance Business Partner, review and analyse marketing campaigns across all regions including Growth, Retention, and Branding initiatives • Compute and review pre-campaign ROI estimates to support campaign planning and budgeting • Assist in post-campaign ROI analysis to evaluate campaign effectiveness and financial impact • Support the preparation and consolidation of marketing-related financial reports and dashboards • Collaborate with regional marketing and finance teams to gather data and ensure accuracy of campaign metrics • Assist in identifying trends, insights, and opportunities for optimizing marketing spend • Provide ad-hoc support for other finance and marketing-related projects as needed • Future perspective: there are opportunities from the role of Marketing Analyst to grow to Regional Finance Business Partner • Proven analytical skills with the ability to work with data and perform financial calculations • A quick learner with strong logical / strategic thinking • Good communication skills and ability to work collaboratively in a cross-functional team environment., across multiple geographies • Understanding of marketing concepts, financial modelling, business case, ROI computation • Proficiency in Microsoft Excel / Gsheet and familiarity with data visualization or reporting tools is a plus • Detail-oriented with strong organizational and time management skills • Self-motivated, proactive, and eager to learn in a fast-paced environment • Prior experience related to FBP, marketing finance or campaign analysis is advantageous but not required