Level Access - Senior Manager, Digital Experience
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Requirements
• 8-10+ years leading digital experience, content, growth, or web strategy in a B2B or product‑led environment. • Proven experience owning complex, multi‑stage customer journeys tied to business outcomes. • Deep understanding of PLG motions, self‑serve funnels, and activation metrics. • Strong analytical mindset with hands‑on experience using funnel analysis, experimentation, and behavioral insights. • Experience operating at global scale with localization and regional optimization. • Experience with AI‑driven personalization, structured content systems, or predictive optimization. • Familiarity with modern SEO evolving into AEO and AI search ecosystems. • Background partnering closely with Product and Growth teams on in‑product experiences. • Application Process • If you thrive in a fast‑paced environment and you are eager to make a significant impact in the field of accessibility, we would love to hear from you! • This is a full‑time, salaried position offering a competitive benefits package, including bonus opportunities, generous paid time off, paid holidays, and a range of programs designed to support employee well‑being and work‑life balance.
Responsibilities
• End‑to‑End Customer Journey Ownership • Own and optimize the full digital customer journey, spanning awareness, consideration, evaluation, trial, activation, and sales engagement. • Design cohesive experiences across marketing web, in‑product touchpoints, trials, demos, and self‑serve flows, ensuring continuity from first visit to product usage. • Translate GTM strategy into clear journey architectures that support both no‑touch / PLG motions and sales‑assisted pathways. • Funnel Performance, Diagnostics & Insights • Define what “engagement” means within our GTM model and operationalize it through measurable behaviors (e.g., progression, activation, depth of use, conversion velocity). • Lead funnel diagnostics across traffic sources, content, journeys, and product touchpoints to identify friction, drop‑off, and growth opportunities. • Use qualitative and quantitative insights (behavioral data, experimentation, feedback loops) to inform continuous optimization. • Product‑Led & Self‑Serve Growth • Partner closely with Product and Growth teams to design self‑serve journeys, activation flows, and product‑led pathways that increase adoption and expansion. • Ensure web and pre‑product experiences meaningfully feed trials, demos, onboarding, and in‑product engagement. • Contribute to PLG strategy by aligning digital experiences with activation, retention, and usage outcomes. • AI‑Ready, Search‑Forward Digital Experience • Evolve the web experience for the next generation of discovery, including answer‑engine optimization (AEO), AI search readiness, structured content, and schema strategy. • Lead initiatives around AI‑powered personalization, automated content structuring, and predictive journey optimization to scale relevance and performance. • Ensure digital surfaces are optimized for both human users and machine‑driven discovery (search, assistants, copilots). • Global, Multi‑Market Optimization • Own international web and journey considerations, including regional SEO/AEO, localization strategy, and market‑specific optimization. • Balance global consistency with regional relevance to drive performance across priority markets. • Cross‑Functional Leadership & Alignment • Act as a connective leader across web, product, content, campaigns, brand, and analytics to deliver a unified digital experience. • Partner with Sales and Marketing leaders to ensure digital engagement meaningfully supports pipeline creation, acceleration, and product adoption. • Influence roadmaps, priorities, and investment decisions through data‑backed insights and clear articulation of impact. • What Success Looks Like • Improved conversion velocity across key funnel stages (visit → engagement → activation → revenue impact). • Clear linkage between digital engagement and pipeline, trial, demo, or product usage outcomes. • Scalable, self‑serve journeys that reduce friction and increase activation without added sales touch. • Strong global performance driven by localized, search‑optimized, AI‑ready digital experiences. • Trusted partnership across product, growth, marketing, and sales teams.
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