ruby-labs - Senior User Acquisition Manager (Meta & TikTok)
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• 3–5 years of experience in user acquisition / performance marketing • Strong hands-on experience with Meta and TikTok Ads • Proven track record of managing and scaling $1M+ monthly budgets • Experience with subscription-based products (web) is a strong plus • Strong understanding of performance metrics (CPA, ROAS, LTV, retention) • Ability to analyze data and make fast, informed decisions • EXECUTION & OWNERSHIP • Highly proactive and self-driven • Comfortable owning performance outcomes end-to-end • Strong ability to manage multiple campaigns and priorities simultaneously • STRATEGIC THINKING • Data-driven mindset with a structured approach to testing • Ability to balance short-term performance with long-term scalability • Focus on building repeatable acquisition systems • COMMUNICATION & COLLABORATION • Clear and structured communication • Ability to present insights and performance to stakeholders • Strong collaboration with creative and cross-functional teams • Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Responsibilities
• PERFORMANCE & SCALING • Own and scale paid acquisition across Meta and TikTok • Continuously improve key metrics (CPA, ROAS, ROMI) • Identify and scale winning campaigns while maintaining efficiency • CAMPAIGN MANAGEMENT & OPTIMIZATION • Build and manage campaign structures aligned with scaling goals • Continuously test and optimize creatives • Run structured A/B tests with clear hypotheses and learning agendas • DATA ANALYSIS & DECISION-MAKING • Analyze performance across the full funnel • Identify bottlenecks and growth opportunities • Translate data into actionable insights and decisions • Work with attribution models and understand platform-specific nuances (e.g., iOS 14+) • CREATIVE COLLABORATION • Partner closely with creative teams to develop high-performing ads • Provide clear, data-driven feedback on hooks, angles, and formats • Help define and scale repeatable creative frameworks • GROWTH EXPERIMENTS • Identify new scaling levers within existing channels • Test new audiences, formats, and campaign types • Contribute to testing new acquisition channels when relevant • CROSS-FUNCTIONAL COLLABORATION • Work closely with product, analytics, and growth teams • Align on KPIs, tracking, and reporting • Ensure data accuracy and proper event tracking
Benefits
• Discover the perks of being part of our vibrant team! We offer: • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0 https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0 • Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
No credit card. Takes 10 seconds.