Sporty Group - SEO Site Manager
Requirements
• Hands-on SEO knowledge across technical, on-page, and off-page SEO, with the ability to share examples of work you’ve delivered and the impact it generated. • Strong content optimization skills and an understanding of how content, search intent, site structure, and user experience contribute to organic performance. • Strong expertise in at least one of the following areas: technical SEO or hands-on off-page SEO. • Analytical skills and a CRO mindset, with the ability to use data to identify opportunities and connect SEO activity with business outcomes. • Hands-on experience working with content management systems. • Strong project management and execution skills, with a track record of managing multiple priorities and deadlines. • Advanced skills in Spanish and English • Experience within an iGaming environment. • Hands-on experience with Google Search Console and GA4, as well as SEO tools such as Ahrefs, Semrush, and Screaming Frog. • Working experience with Jira, Trello or Asana. • Google Search Console (GSC) • Google Analytics 4 (GA4) • Ahrefs / SEMrush / Mangools / Sistrix / Wincher • WordPress or other CMS • Excel / Google Sheets for analysis and reporting • BI tools: Metabase/Tableau/Power BI • Project Management tools: JIRA/Trello/Asana • Even better if • Hands-on experience with AI-powered search, AI visibility, AEO/GEO. • Experience working with CMS platforms beyond WordPress. • Experience working within regulated markets. • Working knowledge of HTML. • If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
Responsibilities
• Support the SEO strategy for assigned priority markets, taking ownership of day-to-day execution across technical SEO, on-page, off-page, and SEO content. • Identify and prioritize opportunities to drive organic growth and increase visibility across both traditional and AI-powered search, based on market performance, search trends, competitor activity, and commercial objectives. • Manage and optimize site content through the CMS, working closely with content teams and external agencies to ensure SEO requirements and market opportunities are effectively implemented. • Drive local content optimization initiatives, from identifying market-specific opportunities and developing action plans to measuring their impact on visibility, engagement, and conversion. • Support technical SEO initiatives, identifying issues and opportunities and collaborating with relevant teams to get improvements implemented. • Contribute to off-page SEO and authority-building initiatives, evaluating opportunities and supporting their execution where relevant. • Monitor brand and content visibility across AI-powered search experiences, identifying opportunities to strengthen presence and performance as search behaviour evolves. • Manage multiple SEO projects and initiatives simultaneously, ensuring work is delivered to a high standard and on time. • Monitor and report on organic performance, translating results into clear insights, and recommended priorities for assigned markets/projects.
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