OnHires - Marketing / Growth Manager (CFD & Trading)
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Requirements
• Enjoy hands-on work and executing personally at the early stage of a startup. • Comfortable with defining brand positioning, messaging, value propositions from scratch without existing frameworks to rely on. • Experience in designing full acquisition funnels including awareness → engagement → conversion stages is required or preferred (experience not explicitly stated). • Understanding of trader behavior and activation triggers for paid acquisition channels such as Google Ads, Meta, search-driven traffic. • Ability to set up analytics, attribution, and dashboards from the ground up with a focus on tracking CAC, CPL, LTV, ROAS, FTD quality among other KPIs (experience not explicitly stated). • Experience in building SEO strategy including keywords research, content creation for authority. • Ability to define educational and trading-related content strategies across key platforms without existing templates or guidelines provided by the company. • Skills required include contractor management skills as this role will involve working with external partners (experience not explicitly stated). • Must be comfortable building credibility in regulated, high-risk markets and ensuring compliance messaging is consistent across all marketing materials without a predefined process to follow.
Responsibilities
• Marketing Strategy & Ownership • Build the full marketing strategy from scratch • Define brand positioning, messaging, and value propositions • Translate business goals into clear, measurable marketing plans • Take full ownership of outcomes, not just ideas • User Acquisition & Funnels • Design and optimize full acquisition funnels: • awareness → engagement → conversion → deposit → trading activity • Work hands-on with paid acquisition (Google Ads, Meta, search-driven traffic) • Understand trader behavior, activation triggers, and conversion logic • Improve CAC, LTV, ROAS, conversion rates, and FTD quality • Performance, Analytics & KPIs • Set up analytics, attribution, and dashboards • Track and improve CAC, CPL, LTV, ROAS, FTDs, trading volume • Make data-driven decisions and clearly explain results • Content, SMM & SEO (via contractors) • Define content and SMM strategy across key platforms • Oversee educational and trading-related content • Build and execute SEO strategy (keywords, content, authority) • Select, onboard, and manage external contractors • Brand & Trust Building • Build credibility in regulated, high-risk markets • Work closely with compliance on messaging and risk disclosures • Ensure consistency across website, campaigns, and content • enjoy building marketing systems from zero • are comfortable combining strategy with hands-on execution • take ownership of results and decisions • are motivated by growth and long-term leadership responsibility • Execution comes first. Leadership comes next.
Benefits
• base + performance-based KPI bonus • Flexible working hours with GMT+3 overlap • Direct access to decision-makers • Real ownership and influence on growth • Build marketing from zero in a real startup environment • Make decisions, not presentations • Work directly with the CCO • Clear growth path to Head of Marketing / CMO • Be part of a long-term fintech project backed by a group - not a short-term experiment
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