welltech - User Acquisition Manager
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Requirements
• We are currently looking for a User Acquisition Manager to join our team. In this role, you will be responsible for launching advertising campaigns for Meta Ads, TikTok, Pinterest, X and Snap, specifically targeting Health and Fitness audiences.
Responsibilities
• Manage the full lifecycle of mobile performance campaigns across Meta Ads, TikTok, Pinterest, X and Snap from launch and testing to optimization and large-scale budget scaling • Manage and scale high budgets (experience with 7-figure monthly spend or operating within a team managing budgets at that scale) • Lead structured creative experimentation in partnership with designers, driving A/B testing and full-funnel performance optimization • Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to inform confident, data-driven scaling decisions • Apply strong attribution modeling knowledge to optimize channel strategy and budget allocation • Execute and optimize Web2App acquisition flows • Monitor campaign performance through structured reporting and automation, identifying continuous optimization opportunities • Collaborate closely with Data & BI teams, leveraging tools such as Tableau / Looker and AppsFlyer / Adjust • Research, evaluate and test new acquisition channels to unlock incremental growth • Leverage AI tools to enhance performance marketing workflows, including creative ideation and iteration, copy and UGC script generation, creative analysis, landing page optimization, and reporting automation • Be proficient in all metrics, attribution logic, processes and reporting tools • Independently manage campaigns, adhere to best practices, achieve target ROI, and know how to scale and reduce volumes when necessary • Take ownership of an additional growth initiative, suggest ideas and improvements, analyze competitors, and make confident, data-driven decisions • The ideal profile: • 3+ years of experience in B2C User Acquisition • Proven experience managing or contributing to 7-figure monthly Paid Social budgets (Meta Ads, TikTok, Pinterest, X and Snap) • Strong background in mobile performance marketing and Web2App funnels • Solid understanding of attribution modeling • Experience with AppsFlyer / Adjust and BI tools such as Tableau / Looker • Strong analytical skills with advanced Excel / Google Sheets proficiency and structured reporting experience • English proficiency (B2 or higher) • Proficient in using AI tools to enhance performance marketing workflows, including creative ideation & iteration, copy and UGC script generation, creative analysis, landing page optimization, and automated reporting • Builder mindset with strong ownership and autonomy • Fast decision-maker with high performance standards • Data-driven and experimentation-oriented • Curious, competitively aware, and adaptable in fast-changing environments • Clear and effective communicator across cross-functional teams • Hiring Journey: • ⭕️ Recruiter call --> ⭕️ Hiring Manager Chat --> ⭕️ Test Task --> ⭕️ Panel Presentation
Benefits
• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality! • Check out some of our products • Muscle Booster — https://musclebooster.fitness/ • Yoga-Go — https://yoga-go.io/ • WalkFit - http://walkfit.pro
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