Data Scientist II, Marketing

ThumbtackRemote - USA$165k – $213k5d ago

Remote Mid NA Artificial Intelligence Data Analytics Content Writer Search Marketing Strategist Budget Forecasting LTV Digital Marketing SQL Python

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Requirements

Analytical expertise in end-to-end growth marketing analytics.
Experience with partner organizations across Marketing, Finance, and external partners to understand user behavior, define target audiens, measure campaign performance, forecast budgets, design experiments for causal inference, interpret results, scope new capabilities (e.g., local intelligence framework), evaluate customer LTV bidding systems improvements.
Deep domain expertise in growth marketing measurement, experimentation, customer segmentation, and target optimization to influence strategy and execution.
Skills in collaboration with cross-functional partners for building scalable analytical solutions, tools, frameworks that unlock sustained growth.
Ability to raise the bar for Thumbtack’s data culture by designing, maintaining, documenting high-quality tru

Responsibilities

Own end-to-end analytics for growth marketing, partnering with Marketing, Finance, and external partners to understand user behavior, define target audiences, measure campaign performance, and forecast and allocate budgets
Translate ambiguous business questions into rigorous analyses and clear recommendations that improve individual campaign performance and optimize the overall marketing channel mix
Design, execute, and interpret experiments and quasi-experiments to enable causal inference and inform high-stakes marketing investment decisions
Partner closely with MarTech, Product Management, and Engineering to scope, build, and evaluate new capabilities—such as developing local market intelligence framework and improvements to customer LTV bidding systems—ensuring measurable performance gains
Develop deep domain expertise in growth marketing measurement, experimentation, customer segmentation, and targeting optimization, and apply that expertise to influence strategy and execution
Collaborate with cross-functional partners to build scalable analytical solutions, tools, and frameworks that unlock sustained growth
Raise the bar for Thumbtack’s data culture by designing, maintaining, and documenting high-quality, trusted data tables and metrics that enable self-serve decision-making across teams
In order to be successful, you must bring
Bachelor’s degree in statistics, mathematics, data science, economics, or a related quantitative field (advanced degree a plus)
3+ years of experience in marketing data science, strong understanding of digital marketing and experience with marketing measurement and performance optimization
Advanced SQL skills, proficiency in Python or R, and experience using Looker or similar BI tools to drive insights
Experience working with large and imperfect datasets at scale, and building and applying statistical and/or machine learning models to solve real-world business problems
A passion for problem-solving and critical thinking, with the ability to navigate ambiguity and turn data into clear, actionable insights
Strong business judgment and the ability to identify signal in noisy, imperfect data
Excellent communicator and compelling storyteller, with the ability to listen deeply, explain complex concepts clearly, and influence cross-functional partners

Benefits

For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $164,900 - $213,400.
For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $148,800 - $192,500.
For candidates living in all other US locations, the expected salary range for this role is currently $140,300 - $181,500.
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [email protected].
If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/.
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