Backblaze External Website - Communications & Content Manager

• Manage social content calendar in coordination with third-party marketing agency and internal stakeholders. • Develop channel-appropriate, native social content to support campaigns. • Partner with Creative on visual identity and systems for optimizing social creative production. • Report on engagement and signal insights and recommend iterative improvements. • PR and comms execution: • Drive PR agency execution on pitched content initiatives and announcements. • Coordinate executive participation in contributed content, interviews, and commentary. • Ensure flagship programs (e.g., Stats) are fully packaged for earned media. • Coordinate awards submissions, including SME contributions. • Report on media coverage, share-of-voice, and competitive signal. • Identify reactive PR opportunities aligned to narrative pillars. • Content execution: • Content execution: • Manage editorial calendar in coordination with Technical Storytelling Manager and Senior Technical Editorial Manager. • Own the Brand, Executive, and Corporate content lane and develop content to support campaigns. • Report on content performance and production. • Strategy & coordination: • Serve as the hub for brand campaign packaging and amplification, including drafting and distributing amplification content from key assets (pitching briefs, email sequences, day-of and long tail social campaigns, landing pages, sales collateral, etc.) • Partner with leadership to establish social, PR, and comms strategies aligned with business goals. • Own the overall management of our narrative calendars and cadences, and establish protocols for flagging resourcing needs, scheduling conflicts, and messaging alignment. • AI influence and relationship building: • Increase Backblaze’s visibility and credibility in the AI ecosystem • Build meaningful relationships with builders, platforms, and influencers, including neoclouds, data suppliers and tooling platforms, dev communities, and founder communities. • Identify strategic co-marketing and partnership storytelling opportunities. • Serve as senior advisor to executives on external positioning. • Strategic comms leadership: • Own and execute PR and communications strategy aligned to AI Supply and AI Demand pillars. • Partner with content leadership to shape quarterly communications themes. • Lead PR agency strategy, briefings, and prioritization. • Secure high-quality earned media placements and thought leadership opportunities. • Drive executive visibility in relevant publications and communities. • Establish Backblaze as a primary voice within AI infrastructure conversations happening in online spaces. • Shape social presence beyond promotional content into POV-driven engagement. • Guide executive and company-level social voice and overall strategy. • Identify reactive and proactive commentary opportunities. • Serve as crisis comms lead. • Monitor share of voice and competitive signal. • The Right Fit: • 4+ years of experience in communications, content marketing, PR, or a related field • Strong experience managing editorial or campaign calendars across multiple stakeholders • Experience working with PR agencies, social programs, and/or content distribution • Proven ability to execute cross-channel campaigns (social, PR, content) with attention to detail • Strong written and verbal communication skills, with an eye for tone, messaging, and audience • Comfort working in fast-paced environments with shifting priorities • Experience using data and reporting to inform decisions and improve performance • Highly organized with strong project management and follow-through skills