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Jobs/Copywriter Role/zip - SEO & AEO Copywriter (Contract)
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zip - SEO & AEO Copywriter (Contract)

Remote - United States$250k - $250k1mo ago
RemoteMidNAFintechArtificial IntelligenceCopywriterSEO SpecialistSEOB2BMarket ResearchCopywritingProcurement

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Requirements

• 3+ years of experience writing SEO content in B2B SaaS, fintech, or enterprise software with ranking results you can point to • A portfolio that demonstrates entity-based, topic-cluster thinking, not just "I wrote a blog post targeting " • Strong understanding of how LLMs and answer engines (Perplexity, ChatGPT, Google AI Overviews) retrieve and cite information, and a proven ability to write content that is both human-readable and structured for AI crawlability • You default to covering the full scope of a user's intent rather than obsessing over keyword density if someone hands you 50 keywords, you know you don't need to use all 50 • Ability to write in a clear, authoritative, non-generic voice. We're not looking for content that reads like it was written by a prompt. Zip's content is direct, a little opinionated, and never boring • Comfort writing about complex topics (procurement workflows, AP automation, spend management, AI agents) for a senior enterprise audience without dumbing things down or losing clarity • Experience with SEO tools like Ahrefs, SEMrush, Clearscope, or similar • Familiarity with CMS publishing workflows (we use Webflow) • Experience writing content specifically optimized for AI answer engines or featured snippets • Background in procurement, finance, or supply chain content • Understanding of schema markup or structured data as it relates to content • Experience using AI writing tools as part of a production workflow • Send us a brief note on your approach to making content stand out when everyone's following the same SEO playbook. Include 2-3 samples of content you've written that ranks, and tell us why it works. • The hourly rate for this role is $50-65 an hour. The pay for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.

Responsibilities

• Write and optimize blog posts, pillar pages, landing pages, and web copy targeting high-value keyword clusters in the procurement and finance space • Structure articles using an "answer-first" framework: lead with a direct, specific answer to the reader's question, then layer in context and depth, optimizing for AI Overviews and answer engines, not just traditional SERPs • Build out topic clusters that comprehensively address the sub-questions a user might have around a given theme, rather than mechanically targeting individual keywords • Refresh and update existing content to improve rankings, incorporate new messaging (e.g., agentic AI, procurement orchestration), and align with current search intent • Write compelling meta titles, H1s, and descriptions that earn clicks, short-form copy matters here as much as long-form • Collaborate with Zip’s SEO/AEO Manager on content briefs, keyword research inputs, and editorial calendars • Work with subject matter experts across product marketing, research, and our advisory team to ensure technical accuracy and depth

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