Airtable - Paid Search Specialist
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Requirements
• Deep SEM expertise: You have 4+ years of hands-on paid search experience across Google and Microsoft Bing Ads. You’ve built and managed campaigns in-platform yourself, not just overseen them. • Deep SEM expertise: • Technically fluent: You've worked directly with conversion tracking, value-based bidding, and smart bidding strategies. You know when the data is wrong and how to fix it. • Technically fluent: • PLG/self-serve experience: You have experience in product-led organizations and understand the nuances of optimizing for product sign-up quality, not just volume. • Builder and AI-centric mindset: You instinctively reach for AI to move faster and work smarter — whether that's speeding up analysis, drafting ad copy, or surfacing insights. You thrive in ambiguous environments, and are ready to build things that last. • Builder and AI-centric mindset: • Analytical and hypothesis-driven: You're comfortable pulling insights from complex datasets, building a strong point of view, and using tools like Looker to tell a story with the data. You approach experimentation and optimizations with intention and track their impact. • Analytical and hypothesis-driven: • Strong communicator: You proactively surface updates, flag issues early, and build strong relationships with immediate team and cross-functional partners. • Strong communicator: • Detail-oriented and organized: You can manage multiple campaigns and workstreams without things falling through the cracks. • Detail-oriented and organized:
Responsibilities
• Own end-to-end execution and performance of paid search campaigns across Google and Microsoft Bing Ads, including in-platform management of budgets, bidding, and keyword refinement • Lead non-brand category expansion across key use cases (CRM, project management, workflow automation, etc.), from keyword planning to launch to optimization • Regularly analyze performance and deliver weekly performance updates and testing briefs, making ongoing recommendations across spend, bidding, keywords, targeting, and landing pages • Execute structured experiments, clearly document learnings, and drive continuous improvement in paid search performance
Benefits
• Duration: 6-month contract with potential to extend • Duration: • Start Date: ASAP • Start Date: • Work Schedule: 30-40 hr / week • Work Schedule: • Location: Remote (United States) • Location:
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