Agoda - Manager/Senior Manager, Growth Marketing (Relocation provided, Bangkok-based)
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Requirements
• Marketing expertise: At least 8 years of experience with 3+ years of hands-on growth/ direct marketing in app-based or digital products, focusing on user acquisition and retention • Marketing expertise • Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts). • Ability to pull and analyze data using SQL and/or self serve BI tools. • entrepreneurial / builder mentality. • Able to operate in ambiguity, set up new processes, and “figure things out” without a playbook. • Bias for action and experimentation. • Strong stakeholder management and communication skills, with experience collaborating with multi team in multiple department • stakeholder management and communication skills • Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products • Experience in fintech or financial services, such as Travel cards, multicurrency wallets • Experience launching or scaling a new product or major feature • #Bengaluru #SãoPaulo #Delhi #NewYorkCity #Nigeria #London #Hyderabad #Pune #Mumbai #Colombia #Paris #Jakarta #Chennai #SanFrancisco #WashingtonDC #Toronto #Pakistan #LosAngeles #Dallas #Chicago #Kenya #Boston #Shanghai #Egypt #BuenosAires #Manila #Netherlands #Singapore #RiodeJaneiro #Beijing #Atlanta #Sydney #Madrid #Vietnam #SaudiArabia #Peru #Melbourne #Ireland #Russia #Bangladesh #MexicoCity #Philadelphia #Chile #SeattleArea #Noida #Kolkata #Guangdong #UnitedArabEmirates #TelAvivDistrict #Houston #KualaLumpur #BeloHorizonte #SouthKorea #Bangkok #Istanbul #Austin #Curitiba #Warsaw #Campinas #Barcelona #Ukraine #CostaRica #Berlin #Romania #Denver #Johannesburg #Minneapolis #Manchester #Miami #Phoenix #Detroit #Coimbatore #Milan #PortoAlegre #Vancouver #Montreal #Charlotte #SanDiego #Ghana #SaltLakeCity #Raleigh #HongKong #Munich #Prague #Ecuador #TampaBay #Tokyo #Serbia #Lithuania #Taipei #Cracow #Zhejiang #CapeTown #Brasilia #Columbus #Ahmedabad #Indore #Kochi #Gurgaon #Chandigarh #Lucknow #Bhubaneswar #Thiruvananthapuram #Visakhapatnam #Bhopal #JerseyCity #Irving #Denton #Worcester #Arlington #OverlandPark #AuroraDistrict #Baltimore #Tampa #Halethorpe #Dayton #Syracuse #Chonburi #ChiangMai #NakhonRatchasima #KhonKaen #HatYai #Phuket #Surabaya #Tangerang #Birmingham #Casablanca #Rabat #Camp #PetalingJaya #GeorgeTown
Responsibilities
• Co-own with product the go-to market strategy: targeted segments, USP, and positioning for product • go-to market strategy • Design the marketing strategy for the new B2C product across the full funnel – from user acquisition and activation to engagement and retention • Design the marketing strategy • Execute the marketing strategy • Launch the different marketing channels (e.g., paid search, app campaigns, affiliates) • Optimize performance campaigns across channels such as; App campaigns, Paid search • Work closely with Product and Design to Shape onboarding, in-app messaging, and key user journeys • Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand and Translate regulatory constraints into clear, user-friendly communications • Fintech, Legal, and Compliance • Build and continuously improve dashboards, reporting, and processes to scale growth operations over time. • dashboards, reporting, and processes • Over time, manage and mentor a team (e.g., ~2 analysts/marketers) as the vertical grows. • manage and mentor a team
Benefits
• Generous relocation package for Bangkok base. • Competitive salary with performance bonuses based on business results. • Comprehensive health and wellness program including medical insurance in Thailand. • Paid time off, vacation days as per local labor laws. • Flexible work schedule to accommodate personal commitments when possible within the role's demands. • Opportunity for international travel experience related to marketing efforts and product launches.
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