cruxclimate - Email Marketing Manager
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Requirements
• 3 – 5+ years of B2B or financial services email marketing experience • Proven experience building and optimizing nurture programs in complex sales cycles • Strong expertise in HubSpot (workflows, segmentation, reporting, automation) • Experience supporting enterprise or target account marketing motions • Analytical mindset with demonstrated ability to translate performance data into optimization strategies • Experience with AI tools (ChatGPT, Claude, OpenClaw) • Strong execution skills with attention to detail • Base salary and bonus ranging between $100,000 - $140,000 • Competitive equity package in the form of stock options • Healthcare benefits, including dependent coverage • Remote-first company with quarterly onsite meetings • Care for each other: We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission. When we do that, we have fun. • Build and improve rapidly: The thing we can best control is our pace of learning and pace of execution. We can’t control the market, regulators, or what competitors do. One of the best ways to move rapidly is to focus, and consistently ask ourselves if we are prioritizing the right things and executing them as best as possible. • Focus unremittingly on customers: Developers, manufacturers & their advisors are doing critical work to accelerate renewable energy development. Our obligation is to them first, and we must keep their needs front & center in everything we do. • Demonstrate ownership: We are all owners of Crux. This is our team, our company, our product and we show that to each other. • Convene a team that reflects the breadth of experiences in the country: We expect everyone to actively help us build a team where people of all backgrounds can thrive. This applies in hiring, people policies, how we interact - and connects closely with caring for each other.
Responsibilities
• Own email strategy across the funnel • Build and optimize nurture programs across all of our different product lines • Translate demand gen priorities into high-performing email campaigns • Integrate email deeply into ABM programs for priority enterprise accounts • Own campaign builds, workflow creation, dynamic content, and automation logic in HubSpot • Maintain clean segmentation and database hygiene in partnership with Marketing Operations • Ensure deliverability, compliance, and operational excellence • Own reporting on engagement, segmentation performance, and pipeline influence • Build and manage a structured A/B testing roadmap (subject lines, cadence, CTAs, content formats) • Partner with RevOps to ensure accurate attribution and performance visibility
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