heidihealth.com.au - Regional Marketing Marketing Lead - UK&I
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Requirements
• Strong marketing experience in healthcare, health tech, or regulated B2B markets • Experience supporting enterprise or complex sales environments • Comfortable working closely with sales and senior stakeholders • Able to balance strategic thinking with hands on execution • Organised, proactive, and comfortable operating in a scaling organisation • Excellent communication and stakeholder management skills • Experience working with NHS, healthcare systems, or life sciences • Experience in AI, digital health, or enterprise SaaS • Experience working across multiple regions or markets • WHAT DO WE BELIEVE IN? • Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership. • Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters. • Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character. • Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on. • Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output. • Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.
Responsibilities
• Regional execution and delivery • Execute the UKI marketing strategy in line with direction set by the Regional Marketing Director • Translate global positioning and messaging into locally relevant, credible execution • Act as the day to day marketing lead for UKI, working closely with sales and regional stakeholders • Partner closely with the Regional Marketing Director to plan priorities, sequencing, and investment • Demand generation and pipeline support • Work closely with sales to drive qualified pipeline and revenue impact • Execute regional campaigns across inbound and outbound channels • Support lead qualification, nurturing, and handover into sales • Track performance and share insights with regional and global teams • Brand, communications, and thought leadership • Deliver consistent regional brand presence across all channels • Support PR, media, and thought leadership activity in market • Contribute to content development including case studies, long form content, and executive messaging • Ensure all activity aligns with Heidi’s positioning as a trusted, evidence led healthcare partner • Events and partnerships • Plan and deliver regional events, conferences, and activations • Support flagship moments including conferences, round tables, and in person events • Work with partners, customers, and associations to extend reach and credibility • Team and agency collaboration • Work with internal marketing resources and external agencies across PR, creative, and events • Manage agency delivery against agreed briefs and priorities • Escalate risks, gaps, or opportunities to the Regional Marketing Director as appropriate
Benefits
• Real product momentum. We’re not trying to generate interest, we’re channeling it. • Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create. • Unmatched impact. Play a pivotal role in defining and scaling customer success at a critical growth moment - all while working on a product that delivers tangible value to clinicians and patients every day. • Work alongside world-class talent. Join a team of operators and builders who’ve scaled unicorns. • Global reach. Help shape our international expansion as we bring Heidi to key international markets. • Growth and balance. Enjoy a £500 personal development budget, dedicated wellness days, and your birthday off to recharge. • Flexibility that works. A hybrid environment, with 3 days in the office. • HEIDI’S COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION
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