Cresta - Enterprise Demand Generation Manager
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Requirements
• 4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS • Proven experience planning and executing multi-channel campaigns that drive qualified pipeline • Hands-on experience with modern GTM and demand generation tools such as Clay, CommonRoom, Sequel, HubSpot, or similar platforms • Strong cross-functional collaboration skills and ability to partner effectively with Sales, Marketing, and RevOps • Excellent project management skills with strong attention to detail and ability to manage multiple priorities simultaneously • Data-driven mindset with experience measuring campaign performance and optimizing based on results • Ability to thrive in a fast-paced, high-growth environment with shifting priorities and tight deadlines • Experience supporting enterprise or strategic account segments in B2B SaaS • Familiarity with account-based marketing (ABM) and intent-driven campaign strategies • Experience partnering closely with enterprise sales teams on pipeline generation initiatives • Experience operating in high-growth or scaling startup environments
Responsibilities
• Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts • Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities • Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency • Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts • Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers • Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel
Benefits
• We offer a comprehensive and people-first benefits package to support you at work and in life: • Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Flexible PTO to take the time you need, when you need it • Paid parental leave for all new parents welcoming a new child • Retirement savings plan to help you plan for the future • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • In-office meal program and commuter benefits provided for onsite employees • Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. • Compensation for this position includes a Base Salary + Equity. • Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family. • We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected]
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