OKX - Paid Ads BD Manager

• Map growth channels • Map growth channels • Deeply research target markets (SEA, LATAM, Middle East, or specific regions in Europe/North America) to identify high-conversion, non-mainstream channels such as forums, regional social apps, campus ambassador programs, and niche communities. • Build micro-influencer & KOC networks • Source and collaborate with overseas grassroots creators and KOCs, building long-term partnerships that drive authentic word-of-mouth and brand trust. • Drive partnerships • Drive partnerships • Identify and execute co-marketing initiatives with partners (e.g. retail stores, lifestyle apps, service platforms) that provide unique traffic entry points. • Operate channels with precision • Tailor content and messaging to each channel’s cultural and contextual nuances, and continuously optimize acquisition funnels using performance data. • Identify competitive white spaces • Monitor competitors’ activities in less visible channels and move quickly to capture untapped traffic opportunities. • What We Look For In You • 3+ years of international growth experience - ideally supporting Chinese companies going global, with proven results in deep market penetration. • 3+ years of international growth experience - • Strong instinct for long-tail channels - you’re comfortable finding opportunities in Reddit threads, Telegram groups,communities, or even offline markets — not just dashboards. • Strong instinct for long-tail channels - • Cross-cultural fluency - strong English or other language skills, with the cultural sensitivity to adapt strategies authentically • Cross-cultural fluency - • High ownership & resilience - you thrive in ambiguity and are comfortable building from 0→1 in fragmented, early-stage channels. • High ownership & resilience - • Data-driven execution - able to evaluate ROI across scattered traffic sources and build sustainable acquisition models. • Data-driven execution - • OKX is an equal employment opportunity employer, and encourages all people from all diverse backgrounds to apply. • #LI-SM1 #LI-HYBRID • All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. • If in doubt, please apply directly through our official careers website. • Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.