absorblms - Customer Lifecycle Marketing Manager
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Requirements
• 3–6 years of experience in lifecycle marketing, customer marketing, or B2B SaaS marketing. • Proven experience building and optimizing automated campaigns in a marketing automation platform (Marketo preferred). • Strong understanding of customer journey mapping, behavioral segmentation, and product-led growth principles. • Analytical mindset with experience using data to drive campaign optimization. • Ability to translate complex product functionality into clear, action-oriented messaging. • Strong cross-functional collaboration and project management skills. • Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities. • Are you ready to become an Absorber?
Responsibilities
• Lifecycle Strategy & Journey Design • Design and optimize multi-stage customer journeys spanning onboarding, activation, feature adoption, value expansion, and renewal readiness. • Translate customer lifecycle stages into structured communication frameworks aligned to adoption milestones and retention goals. • Identify gaps in engagement and recommend new lifecycle motions to improve customer progression and product stickiness. • Segmentation & Marketing Automation • Build and manage dynamic audience segmentation using behavioral, product usage, and CRM data. • Develop and maintain automated workflows within Marketo and Pendo to deliver personalized, triggered communications. • Implement in-app, email, and integrated lifecycle campaigns that guide customers toward defined adoption behaviors. • Partner with Marketing Operations and RevOps to ensure data accuracy, campaign attribution, and reporting integrity. • Adoption & Behavioral Activation • Collaborate with the Customer Programs & Adoption Manager to scale adoption playbooks through automation and triggered journeys. • Activate education resources (Academy, Knowledge Base, webinars, community initiatives) within lifecycle campaigns to reinforce customer learning. • Use product usage insights to proactively surface feature awareness and expansion opportunities. • Measurement & Optimization • Define and monitor lifecycle KPIs including engagement rates, feature activation, license utilization, and renewal health indicators. • Analyze campaign performance and customer behavior data to continuously optimize segmentation, messaging, and timing. • Report on lifecycle impact to leadership, demonstrating correlation between campaign engagement and adoption/retention outcomes. • Conduct A/B testing and iterative experimentation to improve performance across lifecycle touchpoints. • Cross-Functional Collaboration • Partner with Customer Success and Account Management to align lifecycle communications with account health and renewal strategy. • Work closely with Product Marketing to ensure accurate and compelling feature positioning. • Collaborate with Customer Enablement to embed Academy and self-service resources within lifecycle journeys. • Coordinate with the Customer Programs & Adoption Manager to amplify live learning and community initiatives through automated distribution. • Success in this role is defined by measurable improvements in: • Product adoption and activation milestones • Feature utilization and license usage • Engagement with education and enablement resources • Renewal readiness and retention health signals • Scaled support deflection through proactive education • Tools & Accountability • Primary ownership: Marketo (marketing automation), Pendo (in‑product engagement) • Reporting alignment: Salesforce, Power BI • Collaboration: Academy, Zoom (webinar campaign integration), Marketing Operations
Benefits
• Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance and monthly Flex Allowance to support your success • Endless opportunity for career growth and internal mobility • Employee driven DE&I programs • Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities. • Our values are simple: • We achieve exceptional results by genuinely caring about each other and the work we do • We’re united, and we grow through our commitment to elevating continual learning!
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