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Jobs/Product Marketing Manager Role/runway-ml - Product Marketing Manager, Prosumer
runway-ml

runway-ml - Product Marketing Manager, Prosumer

Remote - USA *2w ago
RemoteMidNAProduct Marketing ManagerProduct MarketingClaudeCursorSegment

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Requirements

• 5+ years in product marketing, with at least 2 years in PLG product marketing. • Track record of launches that broke through culturally — moments that moved signups, adoption, engagement, or community sentiment in measurable ways. • Cross-functional operator who can drive alignment on complex problems and decisions. • Sharp product and data instincts. • Strong writing skills; holds the bar on copy across assets. • Ability to use AI tools to scale your work — you can set up agents to track competitive intel, use Cursor or Claude Code to prototype landing pages from our codebase, and generally don't wait on engineering or creative for things you can build yourself • Experience building out a multi-audience strategy • Marketed across both PLG/self-serve and sales-led motions • Background in creative tooling or AI products • Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide. • There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range. • Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates. • WORKING AT RUNWAY • Great things come from great teams. https://www.youtube.com/watch?v=kwmj4ato2kw&ab_channel=Runway We’d love to hear from you. • We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.

Responsibilities

• Define and own the positioning and messaging and ICP segmentation for prosumer audiences and contribute to how it connects to Runway’s overarching position in the market. • Lead our push into the marketer audience, developing the positioning that breaks through to them and building the GTM motion to scale it. • Run a high volume of launches end-to-end, working closely with the product, marketing, and creative teams. • Develop deep audience and competitive insight through product data, social, and community signal, and use it to set segment strategy and sharpen positioning over time. • Be the voice of the audience inside product — partner closely with PMs and engineering to shape roadmap priorities and make sure what we build reflects what the audience needs.

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