Whatnot - Marketing Manager, Japan
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Requirements
• Experience: 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments. You’ve seen excellent marketing first-hand and applied those lessons to drive measurable results • A strong track record of developing and executing go-to-market, brand, or consumer marketing initiatives from strategy through launch and iteration • Experience building and managing external relationships with partners such as influencers, creators, agencies, sellers, media, or other key industry stakeholders • Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time sellers and buyers • Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale • Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement • You speak fluent English and native Japanese, with a strong understanding of Japanese consumer behavior, culture, and market dynamics • Experience at a high-growth startup, marketplace, or creator-focused platform • An existing network of sellers, creators, and influencers within a Whatnot product category. • Proficiency in SQL • Passion for creator communities and/or categories that thrive on Whatnot (e.g., collectibles, fashion toys, TCG) • Experience buying and selling in online marketplaces.
Benefits
• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break) • Health Insurance options including Medical, Dental, Vision • Work From Home Support • ¥140,000 home office setup allowance • ¥20,750 monthly allowance for cell phone and internet • ¥69,500 monthly allowance for wellness • ¥14,000 monthly allowance for commuter expenses • ¥693,000 annual allowance towards Childcare • ¥2,772,000 lifetime benefit for family planning, such as adoption or fertility expenses • 16 weeks of fully paid parental leave + one month gradual return to work (in addition to any local statutory leave allowances. Company leave allowances run concurrently with country leave requirements which take precedence). • 💛 EOE • 💛 EOE
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