Plaud - Influencer Marketing Manager - India
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Requirements
• Native or near-native fluency in Hindi and/or regional languages with professional proficiency in English • Deep knowledge of YouTube, Instagram, ShareChat/Moj, and Josh as community platforms in India • 3+ years of experience in Event Management or Experiential Marketing, with the ability to run physical events end-to-end • 5+ years in Influencer Marketing with a proven track record managing large-scale, high-budget Indian campaigns • Ability to manage both digital (campaign tracking) and physical (event planning) workstreams simultaneously • Existing relationships with major Indian talent agencies/MCNs (Collective Artists Network, Qyuki, One Digital Entertainment) and event vendors across key metros (Mumbai, Delhi, Bangalore) • Background in Consumer Electronics or Lifestyle Tech where product experience is central to the sales process • Previous experience taking a brand from market entry to market leader • Comfortable operating in a "blank slate" environment as the primary driver of all Indian initiatives
Responsibilities
• As the Influencer Marketing Lead for India, you will be the architect of our brand’s voice in one of the world’s most digitally advanced and trend-conscious markets. Following three months of consistent growth, we are looking for a specialist to take our "blank slate" presence in Korea and turn it into a high-performance engine. • Initially, you will focus on building a robust ecosystem of Key Opinion Leaders (KOLs) and creators. This is a "builder" role; you will have the autonomy to define our Indian influencer playbook from scratch. • Develop a localized influencer roadmap aligned with Indian cultural nuances and peak shopping seasons (e.g., Diwali, Holi, Eid, and various regional festivals) • Identify and vet high-alignment creators across YouTube, Instagram, and ShareChat/Moj • Manage talent contracts, usage rights, and localized pricing benchmarks to ensure cost-efficiency • Track and report on KPIs (CPE, CPM, and Conversion) to prove ROI of Indian investments • Collaborate with the global KOL team to bridge influencer wins into PR, Paid Media, and Offline activations • Skills, qualifications and experience we look for
Benefits
• Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think. • Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years. • Define the next-gen paradigm for human-AI interaction. • Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion. • Work with passionate teammates who value innovation, collaboration, and customer success. • Grow your career in a culture that champions continuous learning and fast career development. • Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere. • Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success. • High-Impact Environment Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity. • Cutting-Edge AI Tools for Productivity Access to best-in-class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency. • Best-in-Class Equipment Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices for all new hires. • Team & Culture Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity. • Medical & Insurance Coverage Comprehensive benefits to protect our employees' financial security, physical health, and longterm growth. Medical insurance and WICA coverage for all full-time employees.
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