Goodway Group - Global Programmatic Media Manager
Upload My Resume
Drop here or click to browse · PDF, DOCX, DOC, RTF, TXT
Requirements
• Bachelor's degree in marketing, advertising, business administration, or a related field is preferred • Previous experience (3+ years) in digital media, programmatic advertising, or media buying • Familiarity with programmatic platforms, DSPs, and advertising tools • Strong analytical skills and ability to draw insights from data to optimize campaigns • Excellent communication and presentation skills • Ability to collaborate effectively in cross-functional teams • Strong attention to detail and ability to manage multiple tasks simultaneously • Check us out at www.goodwaygroup.com to learn more! • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements. • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female!
Responsibilities
• Strategic Media Activation: • Strategically plan, activate, optimize, and manage programmatic media buys (including IO Direct) aligned with the communication strategy, customer journey, and audience insights. • Make activation choices and implementation plans based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices. • Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance. • Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy. • Act as a technical expert in various DSPs, tools, and tactics, resolving troubleshooting and platform issues. • Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey. • Client Service: • Client Service: • Understand client's business goals and customer journey to develop comprehensive media activation plans aligned with their goals. • Anticipate client needs and offer innovative solutions and recommendations based on data analysis. • Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning. • Translate media objectives and strategies in programmatic campaign recommendations across ad formats, such as video, audio, display, native, CTV, etc. • Cross-Functional Collaboration: • Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes. • Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations. • Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively. • Thought-Leadership: • Thought-Leadership: • Contribute to discussions, providing input to help shape and refine activation commitments and standards for effective media activation. • Implement activation best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in programmatic media. • Actively participate in professional growth opportunities, skill development, and meaningful contributions within your area of expertise.
No credit card. Takes 10 seconds.