Runpod, Inc. - Digital Marketing Manager
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Requirements
• 3 to 5 years of experience in a digital marketing role with direct ownership of paid and organic channels • Proven hands-on experience running paid search campaigns (Google Ads required) • Experience managing agency relationships across paid and organic channels • Working knowledge of SEO principles, tools (Ahrefs, Semrush, or equivalent), and technical SEO concepts • Experience running paid social campaigns, with demonstrated ability to reach technical or developer audiences • Familiarity with AEO/GEO concepts and how to optimize content for AI-driven search surfaces • Strong analytical skills, comfortable pulling and interpreting performance data without hand-holding • Ability to work cross-functionally with design, content, and product in a fast-moving environment • Successful completion of a background check • Preferred: • Experience marketing a developer tool, cloud infrastructure, or B2B SaaS product • Familiarity with the AI/ML ecosystem and ability to speak credibly to a technical audience • Experience with HubSpot, GA4, or similar marketing and analytics platforms • Hands-on experience with content production or copywriting • Comfort working in a lean team where ownership is broad and ambiguity is the norm • What You’ll Receive: • The competitive base pay for this position ranges from ($115,000 - $150,000). This salary range may be inclusive of several career levels at Runpod and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location • Meaningful equity in a fast-growing company- everyone on the team receives stock options — your impact drives our growth, and you share in the upside. • Generous medical, dental & vision plans • Flexible PTO- take the time you need to recharge • Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication • $1,200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspace
Responsibilities
• Own end-to-end Google Ads strategy, including campaign architecture, keyword management, bid strategy, and budget pacing • Manage and direct agency partners on execution, ensuring campaigns align with Runpod's positioning and performance targets • Conduct ongoing keyword audits, search term analysis, and negative keyword management to improve efficiency • Build and iterate on landing page briefs in collaboration with the broader Marcom and design teams • Define paid social strategy across LinkedIn, X, and Reddit, with an emphasis on developer and ML practitioner audiences • Manage agency partners on campaign execution, audience segmentation, and creative performance • Partner with design to maintain a consistent ad creative pipeline • Own Runpod's organic search strategy, including technical SEO oversight, content gap analysis, and keyword prioritization • Direct agency partners on execution while maintaining internal ownership of roadmap and priorities • Collaborate with content and product marketing to align SEO roadmap with launch calendars and product positioning • Track and report on rankings, traffic, and conversion attribution • AEO (Answer Engine Optimization) • Develop and implement AEO strategy to improve Runpod's visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, etc.) • Work with agency partners and internal content teams to produce structured, authoritative content optimized for retrieval and citation • Reporting and Operations • Own a unified performance dashboard across all digital channels • Deliver regular channel reports with clear takeaways and recommendations • Serve as the primary point of contact for all digital agency relationships, managing contracts, performance reviews, and day-to-day coordination
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