Keeper Security - Director of Customer Marketing
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Requirements
• 8+ years of experience in customer marketing, lifecycle marketing, or growth marketing roles, including 3+ years in a people leadership capacity within B2B SaaS (cybersecurity preferred) • Proven track record of driving measurable outcomes across adoption, retention, and expansion (upsell/cross-sell) at scale • Experience executing global programs across multiple regions (North America, EMEA, APAC) and customer segments (SMB through Enterprise) • Deep knowledge of customer lifecycle management, segmentation, journey design, experimentation, and data-driven marketing • Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and comfort partnering with RevOps/CS Ops on orchestration, data, and reporting • Strong analytical skills with the ability to translate data into insights and actionable strategies • Exceptional leadership, communication, and cross-functional collaboration skills • Demonstrated success partnering with Customer Success, Sales, Product, and Product Marketing to deliver aligned growth initiatives • Strong content and storytelling abilities to drive customer engagement and advocacy • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
Responsibilities
• Own global customer lifecycle strategy spanning onboarding, adoption, education, retention, and expansion across segments and regions • Lead, mentor, and scale a high-performing customer marketing team with clear operating rhythms and accountability • Build segmentation and journey strategy by persona, region, product/SKU, and customer maturity; implement trigger-based lifecycle programs • Partner with Customer Success, Sales, and Product to design and execute cross-sell/upsell campaigns aligned to customer needs and product roadmap • Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, customer ABM, retargeting/paid social (as appropriate), events, and partner channels • Build and scale customer advocacy programs including references, testimonials, case studies, and review programs (e.g., G2, Gartner Peer Insights) • Establish measurement frameworks and reporting for engagement, adoption, retention, and expansion; translate insights into continuous optimization • Partner with Product Marketing, Demand Generation, Channel Marketing, RevOps/CS Ops, and regional leaders to align strategy, messaging, and execution • Support regional leaders with localized campaigns, messaging, and enablement materials tailored to customer dynamics and cultural nuances • Own and manage the global customer marketing budget to maximize ROI across programs and regions
Benefits
• Medical, Dental & Vision (inclusive of domestic partnerships) • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life • Voluntary Short/Long Term Disability Insurance • 401K (Roth/Traditional) • A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc) • Above-market annual bonuses
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