moxie - Meta Creative Senior Strategist
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Responsibilities
• Build repeatable systems for Meta creative strategy including avatar-based ad grouping where creative becomes the primary targeting mechanism, and frameworks for ideation, testing, iteration, and scaling • Lead through direction, systems, and training by creating messaging frameworks, testing strategies, and documentation that elevate skill levels across both creative and media buying teams — setting the performance bar and teaching others how to hit it • Evaluate creative performance with precision, identifying which ads truly drive results versus false positives by analyzing thumb-stop, hooks, message-market fit, retention, and conversion value — then making clear, defensible recommendations on what to iterate, scale, or stop • Shape how creative and media buying inform each other, forming a brain trust with senior media buyers to stay current on platform changes and performance signals, and influencing how both teams operate through shared frameworks and best practices • WE'RE LOOKING FOR • Hands-on Meta ads experience — you've personally run Meta ads inside the platform, understand how creative, delivery, and performance interact in the real world, and ideally have agency experience managing ads at scale • True creative strategist mindset — you think in systems, patterns, and frameworks; you're obsessed with understanding why ads work and can translate that into repeatable processes • Strong creative judgment backed by execution experience — you have hands-on creative or design background, can quickly diagnose weak creative, explain how to improve it, and coach creatives to sharpen their thinking • Performance-obsessed approach — you optimize for Meta performance metrics, not brand vibes or visual beauty alone (though you have high taste for what looks good and what doesn't) • Deep category fluency in beauty, wellness, or aesthetics — you understand the medspa/aesthetics industry or adjacent verticals and can translate trends in beauty, wellness, and fashion into scalable, performance-driven creative • Builder mentality with hunger to learn — you love documentation, training, and creating shared understanding; you're energized by constraints and ambiguity, excited to be coached, and eager to level up quickly in a fast-changing environment
Benefits
• $117K – $143K • 0.017% – 0.022% • We have been using a disciplined approach to compensation since the start. • We believe this is the only way to create a consistent, strategic, and equitable compensation structure. That in turn unlocks healthy growth for our organization. • We build our range with benchmarking data for the particular role from Pave.com - because Pave hooks into HRIS, they have the most accurate data for early-stage companies. • We decide any given hire's offer based on three factors: • first among them, expected performance in the role (based on performance in the interview process and proximity of experience); • as well as seniority (amount of relevant experience); • and location (different cost of living). • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Copy and paste or enter as https://www.linkedin.com/in/YOURNAME • You can work in any location in the US. • At Moxie, we are an AI-enabled company. We use AI to augment our work—not to replace roles, but to free our team from repetitive tasks and create space for deeper thinking, creativity, and impact. We value team members who are curious about and open to leveraging AI in their workflows.
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