wpromote - Senior Director, Data Strategy
Requirements
• 12+ years of experience leading data strategy and analytics teams. • Experience working with Digital Marketing decision-makers & breaking down complex topics to ensure comprehension across stakeholders with a wide range of measurement knowledge. • Comprehensive knowledge of the digital measurement ecosystem, including but not limited to Media Performance Measurement (MMM, MTA, Incrementality) • Marketing technology and agency experience enabling enterprise analytics systems for customers • Strong analytic & problem-solving skills. • Solid and proven ability to lead a team and a team of managers • The ability to work in a team structure and foster collaboration • The ability to distill complex information and present it to senior and C-suite level executives. • An energetic attitude and a passion for Marketing measurement. • Experience working with different Ad platforms and Digital Analytics tools. • Strong proficiency in executive function tools such as Google Sheets (or Excel) and Google Slides. • Verbal communication skills, with the ability to understand the technical details behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences. • Project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously. • Previous experience in a client-facing role at a performance marketing agency. • A strong public image within the Digital Marketing & Analytics community, and be involved in conversations focused on advancing Digital Measurement solutions. • Experience with measurement solutions utilized within other (non-digital marketing) industries.
Responsibilities
• Leading the Data Strategy team, working on enterprise client engagements with the primary focus of enabling measurement solutions and guiding client decisions. This will include directly managing at least 4-5 Directors/Associate Directors with additional team members reporting to them. • Providing thought-leadership on topics central to the Digital Measurement space, including, but not limited to Data Privacy & Compliance, Behavioral Tracking Intelligence, Customer Insights, Media Performance Measurement Solutions (MTA, MMM, Incrementality) & Novel Solutions developed by the DS&A team. • Leading a team of strategists and analysts dedicated to uncovering insights and delivering strategic recommendations that drive measurable business outcomes for our clients. This role combines analytical rigor with client-focused problem-solving to shape high-impact strategies. • Driving cross-departmental adoption of novel measurement solutions through partnership with the Product team • Continually evolving the business objectives & expectations of the Data Strategy & Analytics team to adjust to the changing scope of data utilization & measurement needs of our clients. This includes refining deliverable scopes & ensuring effective delivery of new solutions to all clients. • Defining standards & practices for educating stakeholders (both internal & external) and ensuring awareness of solutions we have developed to meet clients' measurement needs. • Partnering with the sales team & digital marketing channel leaders on new business pitches. • Collaborating with the Product leadership team to ensure solutions are useful and scalable for product development. • Building out value propositions, positioning, capabilities, and case studies of Data Strategy & Analytics offerings. • Evangelizing the proliferation, adoption, and revenue growth of Data Strategy client engagements across the agency, with a strong focus on utilizing Polaris + DS&A solutions. • Leading our Marketing Technology partnership engagements & guiding team members to identify opportunities to recommend new partners that enable clients to develop a useful MarTech stack. • Identifying new measurement needs for our clients and working with cross-departmental teams to develop new solutions that can be delivered to clients in a repeatable, process-driven capacity. • Defining new processes & resources required to optimize team performance and provide predictable, scalable delivery of solutions to our clients.
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