InMobi - Head of Programmatic Media Buying (Performance Solution)
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• 10+ years of experience in performance marketing, or ad tech; 3+ years in analytics, account management, delivery capacity • Deep expertise in DSP mechanics, attribution frameworks, and MMP integrations (Appsflyer, Adjust, Kochava) • Demonstrated ability to manage, mentor, and grow a trading team across multiple levels • Experience working across multiple regions with an understanding of regional dynamics across different regions – understand nuances for each but able to connect them in one thread if needed • Comfort navigating cross-functional stakeholder environments (Sales, CGM, Product, Tech, Partnerships, Finance, Ops) • Preferred • Exposure to multi-solution portfolios including such as DSP, On-Device, Affiliate, etc. • Familiarity with agency-model orchestration (not just direct managed delivery) • Prior exposure to vertical-specific performance marketing (gaming, fintech, e-commerce, OTT/streaming) • The InMobi Culture • The InMobi Culture • At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences. • We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make. • We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program. • InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. • Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!
Responsibilities
• Portfolio & Revenue Ownership • Own and drive revenue (MF and NR with focus on NR) across the India, SEA, Japan, Korea and ANZ • Distinguish and manage the levers that drive Media Flow growth (scale, spend efficiency, campaign volume) along with those that drive Net Revenue improvement (margin management, solution mix, pricing) • Identify, call out, and mitigate revenue risks proactively across both dimensions; bug stops at this level • Own regional performance planning — forecast, pacing, and corrective actions • Navigate cross-regional dynamics and connect learnings across Americas, EMEA, and China to unlock portfolio-wide revenue growth • Team Leadership & Capability Development • Manage, grow, and develop L1–L4 traders across functional and professional dimensions • Assign portfolios based on team capability mapping; enable traders to operate at the edge of their level and develop professionally • Foster an experimentation and hypothesis-driven culture within the team • Drive tough conversations within the team and with external stakeholders when necessary • Analytical &ProcessDepth • Define and govern the analytical frameworks used across the trading function • Identify new avenues for growth from data-driven approaches and strategic thinking for long term • Build processes to drive efficiency in execution with a mindset of growing dollars managed per person – through automation, AI and alignment – and ensure adherence to processes • Think outside existing playbooks; conduct experiments and hypothesis-led research on unsolved problems • Platform & Product Influence • Drive experimentation across DSP and partner platforms; evaluate hypothesis impact rigorously • Influence platform decisions using evidence from portfolio-scale observations across multiple regions so that we are building for a global strategy • Stakeholder Management & Commercial Alignment • Align with Sales, CGM, Strategy, Ops, Creative, etc. on regional ops playbooks, GTM execution, and trading requirements across Americas, EMEA, and China • Work with senior commercial leadership to unlock blockers from clients and ensure product attention tracks to account priority • Represent trading in cross-functional discussions; bring market and industry intelligence to inform decision-making • Maintain awareness of competitive landscape and emerging performance marketing trends by region • Customer Centricity • Customer Centricity • Obsess over customer needs (KPIs, Delivery and Fraud controls) and put customer first – and everything else after mindset to work and instill that culture within the team • Maintain deep contextual knowledge of key accounts: spend stack rank, KPIs, competitive landscape, title/app lifecycle, and partner footprint • Set and push uncomfortable goals for the team in terms of account penetration and vertical expansion with growth mindset • Accountability Culture • Establish a culture of daily tracking, structured RCAs, and follow-through across the team • Drive accountability not just in performance but in how issues are raised, escalated, and resolved • Personally accountable for regional growth outcomes; cascades that accountability through the team
No credit card. Takes 10 seconds.