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Jobs/Principal Role/Eve - Principal ABM Strategist
Eve

Eve - Principal ABM Strategist

Remote - USA3mo ago
RemotePrincipalNAPrincipalDeFi StrategistSolutions ArchitectB2BProgram ManagementProduct MarketingSalesLoftOutreach

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Requirements

• You have 5+ years of B2B marketing experience, with at least 3 years of dedicated ABM program management across both Strategic and Scaled motions • You've built ABM programs from scratch — you know what it takes to stand up a function, and you've done it before • You're deeply fluent in the ABM tech landscape (6sense, Demandbase, Terminus, etc.) and have hands-on experience operationalizing at least one enterprise ABM platform • You have a strong command of intent data, firmographic/technographic segmentation, and digital advertising tactics (LinkedIn, display, content syndication) in service of ABM • You understand the full revenue funnel and can credibly partner with Sales — you speak their language, you know what pipeline looks like, and you can connect ABM activity to business outcomes • You're an exceptional communicator and storyteller — you can translate complex, multi-channel programs into clear narratives for Sales, Leadership, and cross-functional partners • You bring a builder's mindset: you're comfortable with ambiguity, energized by whitespace, and skilled at creating structure where none exists • You're analytically strong — you can work with data, define your own measurement frameworks, and derive insights that shape strategy • Familiarity with sales engagement platforms (Outreach, Salesloft), CRM (Salesforce), and MAP (Marketo, HubSpot) • Background in Field Marketing, Demand Generation, or Product Marketing that complements the ABM skill set • Experience in a founding or early-stage marketing function at a scaling company

Benefits

• Product-market fit: Eve is used by over 550+ law firms, and we’re growing fast. • Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed. • Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up. • AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work. • Explosive growth: We are growing 2X revenue Quarter over Quarter. • We are building our Account-Based Marketing function from the ground up — and this is the role that defines it. As our first and founding Principal ABM Strategist, you will own the strategy, execution, and evolution of both our Strategic (1:1) and Scaled (1:few / 1:many) ABM programs across our most critical accounts and segments. • This is a high-impact individual contributor role with direct visibility to senior leadership. You won't just inherit a playbook — you'll write it. You'll sit on the Revenue Marketing Team and  partner closely with Sales, Operations, Product Marketing, and Growth to build a best-in-class ABM motion that drives pipeline, accelerates deals, and deepens account engagement at scale. • If you're energized by building from scratch, working across the full funnel, and owning outcomes end-to-end — this role was made for you. • ## What You'll Accomplish • Strategic ABM (1:1) • Design and execute highly personalized ABM programs for our highest-priority named accounts in close partnership with Strategic Sales and AEs • Build account-specific engagement plans including bespoke content, personalized landing experiences, executive outreach, and account-level event strategy • Lead account research, insight synthesis, and stakeholder mapping to inform hyper-targeted messaging and multi-channel plays • Define success metrics and reporting frameworks at the individual account level; track and communicate program impact to key stakeholders • Align with Sales on account prioritization, buying committee engagement, and deal acceleration tactics • Scaled ABM (1:Few / 1:Many) • Develop and operationalize tiered ABM programs targeting high-priority segments and verticals, spanning Enterprise and commercial segments • Build scalable playbooks that leverage intent data, firmographic signals, and behavioral triggers to identify and engage in-market accounts • Create and deploy segment-specific content, messaging frameworks, and personalized digital experiences across paid, owned, and earned channels • Own campaign architecture, audience segmentation, and performance measurement for all scaled ABM initiatives • Partner with Marketing Ops and RevOps to build the data infrastructure, tooling, and processes needed to scale ABM effectively • Founding Program & Function Building • Define the ABM strategy, operating model, and measurement framework that will guide the function long-term • Evaluate, implement, and own the ABM tech stack (e.g., 6sense, Demandbase, Terminus, or equivalent) • Establish shared workflows, SLAs, and feedback loops between ABM, Sales, and Marketing teams • Build the foundational playbooks, templates, and processes that enable the team to scale program execution over time • Serve as a subject matter expert and internal evangelist for ABM best practices across the organization • 💹 401(k) Program with Employer Matching • ⚕️ Health, Dental, Vision and Life Insurance • 🩼 Short Term and Long Term Disability • 🧑‍💻 Autonomous Work Environment • 🖥️ Office Setup Reimbursement • 🏝 Flexible Time Off (FTO) + Holidays • 🚀 Quarterly Team Gatherings

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