InMobi - Senior Marketing Operations Specialist
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Requirements
• 2–5 years of experience in Marketing Operations or Marketing Automation • Strong hands-on experience with HubSpot (Marketing Hub and CRM) • Strong understanding of lead lifecycle management and funnel stages • Experience building reports and dashboards for marketing performance • Strong understanding of system integrations, APIs, and data sync processes • Hands on experience using AI or LLM based tools in marketing workflows or automation • Experience working with reporting platforms such as Google Looker Studio, Google Analytics, or other BI/reporting tools • Working knowledge of Salesforce CRM to collaborate effectively with Sales teams • Experience working in the AdTech or SaaS industry • High attention to detail and strong problem-solving skills • Comfortable working with data and reporting tools • Experience in high growth B2B technology environments • Familiarity with automation tools (e.g., n8n, Zapier) • Basic knowledge of data modeling or BI tools • Analytical and data driven mindset • Strong organizational and documentation skills • Effective cross functional communication • Process oriented with a focus on efficiency • Ability to manage multiple priorities • The InMobi Culture • The InMobi Culture • At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences. • We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make. • We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program. • InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. • Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!
Responsibilities
• Manage and optimize marketing automation in HubSpot, including workflows, lists, forms, and campaign tracking • Oversee end-to-end lead management including capture, scoring, lifecycle stages, and routing to Sales • Build and maintain marketing dashboards and reports to track funnel performance and campaign impact • Ensure CRM data accuracy, conduct regular audits, and resolve data or sync issues across systems • Manage integrations between marketing platforms and CRM, including troubleshooting data flow and field mapping • Identify and implement process improvements and automation opportunities • Leverage AI/LLM tools to enhance lead enrichment, segmentation, and reporting workflows • Collaborate with Marketing, Sales, and RevOps teams to improve lead handoff, reporting, and operational efficiency
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