Life360 - Head of Programmatic Sales
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Requirements
• 12+ years of experience in programmatic advertising or adtech, with significant leadership experience • Deep expertise across the programmatic ecosystem including DSPs, SSPs, private marketplaces, programmatic guaranteed, and data-driven advertising • Proven track record of scaling programmatic revenue and building high performing teams • Strong strategic mindset with the ability to translate complex market dynamics into actionable business plans • Experience partnering cross-functionally with Sales, Product, Engineering, Data Science, and Operations • Excellent executive communication skills with credibility among senior stakeholders and industry partners • Strong analytical orientation with experience leveraging data to inform yield strategy and monetization models • Passion for innovation in digital advertising and the future of responsible data-driven marketing
Responsibilities
• Programmatic Vision & Strategy • Develop scalable approaches across private marketplace, curated supply, and programmatic guaranteed • Identify new revenue opportunities across emerging channels including data-enabled programmatic, retail media partnerships, and advanced targeting solutions • Partner with executive leadership to align programmatic strategy with Life360’s broader advertising growth goals • Revenue Growth • Own programmatic revenue performance • Establish pricing frameworks, inventory packaging, and demand strategies that drive sustainable growth • Identify new demand sources and expand relationships with DSPs, agency trading desks, and strategic buyers • Leverage data insights to continuously optimize performance and monetization efficiency • Serve as an overlay with the direct sales team as well as own your own quota • Leadership & Team Development • Build, mentor, and scale a high performing programmatic sales team • Foster a culture of accountability, innovation, and collaboration across the Ads OG • Develop clear career pathways and leadership development opportunities within the programmatic organization • Partnerships & Industry Leadership • Serve as the executive point of contact for key programmatic agency partners • Represent Life360 Ads in strategic industry conversations, conferences, and partner engagements • Build partnerships that unlock new capabilities including identity, measurement, curation, and data activation • Cross-Functional Collaboration • Partner with Product and Engineering to influence the programmatic product roadmap and platform integrations • Collaborate with Sales leadership to develop compelling programmatic solutions and go-to-market strategies • Work with Data Science and Analytics teams to translate insights into scalable programmatic offerings • Align closely with Privacy and Trust teams to ensure responsible and transparent advertising practices • Data, Measurement & Innovation • Establish programmatic performance frameworks and KPIs across demand channels • Build reporting and insights that inform strategic decisions and client solutions • Identify emerging trends in programmatic technology, identity, and privacy to keep Life360 Ads ahead of the market • Champion innovation in automation, targeting, and data activation
Benefits
• Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Flexible PTO, 13 company wide days off throughout the year • Winter and Summer Week-long Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products • Life360 Values • Life360 Values • Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference. • Be a Good Person — We have a team of high integrity people you can trust. • Be Direct With Respect — We communicate directly, even when it’s hard. • Members Before Metrics — We focus on building an exceptional experience for families. • High Intensity, High Impact — We do whatever it takes to get the job done. • Our Commitment to Diversity • We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
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