UpGuard - Campaign Manager

• Brand and Campaign Expertise: 3-5 years of experience managing multi-channel marketing campaigns, with a strong portfolio of brand-building or platform-focused work • Project Leadership: Proven excellence in project management, organization, and navigating complex cross-functional execution timelines • Analytical Rigor: A strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies • Organizational Excellence: Proven ability to manage multiple projects simultaneously using tools like Asana, keeping cross-functional teams aligned and on schedule • Stakeholder Management: Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners • Demand Focus: Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline • What will give you an edge? • Experience in B2B SaaS where "brand" is a key differentiator in a crowded market • Direct experience operating in a cross-functional marketing structure (e.g., agile, pod, or stream model) • Prior experience marketing cybersecurity or complex B2B technology products/services • A deep understanding of channel distribution strategies • Advanced proficiency in HubSpot (or similar platform) campaign functionality and reporting