Fitt Talent Partners - VP of Growth Marketing

• Growth Strategy & System Design • Build and continuously evolve our growth playbooks • Design scalable systems for: • Paid acquisition (Meta-first, multi-channel expansion) • UGC + creator pipelines • Affiliate / performance partnerships • Founder-led organic growth (critical) • Translate strategy into clear weekly execution + KPIs • Paid Acquisition at Scale • Oversee multi-million dollar annual spend • Drive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.) • Optimize to contribution, not vanity ROAS • Continuously push new audience + creative expansion • Creative Strategy Leadership • Own the creative engine, not just performance • Build repeatable systems for: • High-volume UGC production • Ad concept pipelines (hooks, angles, offers) • Iteration velocity • Partner tightly with content + founder to unlock scroll-stopping creative • Founder-Led Growth Flywheel • Build systems that convert: Organic reach → leads → customers • Launch and scale: • Advertorial funnels • “Blog ads” / whitelisting strategies • Offers, Funnels & Monetization • Constantly ideate and test: • Offers (bundles, discounts, entry points) • Funnels (sample packs, subscriptions, lead gen) • Improve AOV, Conversion rate, and New customer acquisition efficiency • Retention & LTV Expansion • Build a subscription-first growth engine • Drive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day) • Partner with Retention lead on: • Post-purchase flows • Retention campaigns • Team Leadership • Lead and develop a high-performance growth org: • Paid, Retention, Creative / Content, Affiliates, and Brand / Partnerships • Set clear ownership, KPIs, quarterly rocks and accountability • Create a culture of Speed, Ownership, Relentless iteration